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How Does Automation Help Businesses Succeed?

Automation platforms and tools allow you to optimize and scale your small business by helping you minimize errors, lower costs, reach new, ultimately customer satisfaction.
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April 1, 2021
Credit: MR.Cole_Photographer/Getty Images

Today, it is crucial for businesses to make sure that their employees pay attention to the minutest details, follow workflows, and don’t abandon tedious tasks before completion. To ensure that this is the case of your organization, you need to establish standard processes that work efficiently.

This is where automation comes in. Automated processes ensure conformity and uniformity in how your company operates. Therefore, you need to keep consistency over monotonous executions.

Many companies leverage business process automation to manage their portfolios, projects, knowledge assets, dataflow, workflows, and self-service portals.

Automation platforms and tools allow you to optimize and scale your small business by helping you minimize errors, lower costs, reach new, ultimately customer satisfaction.

Here’s how you can take advantage automation processes for your business:

Email Marketing Campaign For Your Ecommerce Site 

With automation, you can incorporate filters in your emails to automatically segregate them according to your audience/visitor types on your website.

Furthermore, you can also segment and tailor the emails based on your target customer’s interests, their last visited items on your site, etc. There are various email marketing campaign opportunities that you can leverage by automating your processes.

And with sales significantly affected amidst the COVID-19, 28% of small businesses are shifting to websites such as e-commerce platforms, whereas 51% of them are looking to expand their digital sales channels, as per a report by SMB Group.

E-commerce is imperative for business survival. Small or large businesses can no longer ignore the importance of creating a viable online presence and set up an e-store where customers can shop remotely.

With automation, you can considerably streamline your ecommerce email marketing processes by incorporating their systems to record systems. It automatically edits, populates, and deletes any data related to your products, as well as an update about the product availability on your site in real-time. Automation enhances the customer experience while simplifying your ordering processes.

Automate Your Onboarding Process Efficiently

Hiring new people is a daunting task, especially when HR has to look after many things simultaneously. Regardless of how careful you are with the entire procedure, it is time-intensive. And if you rush through the onboarding process, you may have to face other challenges due to inaccuracies.

From an HR professional’s standpoint, automation is suitable for screening candidates, finding applicants with related skills, and eradicating implicit biases, leading them to overlook a potential candidate.

Furthermore, automation also allows you to move the redundant tasks associated with the recruitment process, such as aligning schedules, sending out forms to candidates, and leading the new hires through onboarding.

Automating HR lets you gauge your employees’ capabilities every day and complete their responsibilities on time, etc.

According to a McKinsey analysis report, around 60% of professions can be automated, and the automation opportunities for automation for the activities you consider necessary but recurring or repetitive.

Optimize Remote Work

Small businesses have limited resources and encounter significant challenges as they plan to scale and grow amidst the global pandemic.

Either way, remote work is paramount and a critical necessity in this ever-evolving business dynamics. And automation enables you to make working easy for your employees regardless of their location — whether new or accustomed.

By automating your processes and workflows, your employees can work in assimilation seamlessly, moving and completing projects and no matter where they are in the world.

From drafting a simple contract or agreement with many colleagues to having your routine purchases/projects sanctioned, automation makes distance working less stressful.

Avoid Data Compliance Regulations Issues

Adhering to government and industry-related regulations can be costly and stressful, particularly for small businesses.

For instance, a healthcare provider may wonder if they are handling patient-related information accurately, while an HR manager wants accurate info on employment taxes. Specifically, a highly regulated industry, such as finance, law, healthcare, or compliance, consumes many resources and time.

The good news is that automating your business processes allows you to be more confident. You can integrate rules into your functions and workflows while ensuring that your employees follow the necessary procedures that comply with industry and regulation standards.

Improved And Effective Collaboration

With automation, you can manage complex projects much simply and effortlessly. It is imperative to leverage tools and platforms that help you automate your project management. These automation tools help you ensure that the information is flowing in the right direction and to the relevant teams at the right time. That way, it also allows you to monitor your team members’ tasks, responsibilities, and accomplishments.

Automation keeps everybody in the loop. All the people involved in a project can stay updated on the project progress and status, which helps you oversee all the team members and gauge if they are on the right track. It also enables you to make sure that you meet all your deadlines.

Furthermore, manual data entry and overall processes leave every business vulnerable to errors in critical operations such as bookkeeping, invoicing, contract creation, and inventory management.

These problems are inevitable and are a nuisance that can sometimes cost you thousands of dollars. That is where automation comes in handy and saves you from extra trouble.

Automation makes sure greater accuracy in your business, eliminating the blunders that come with manual tasks. Minimizing human error is paramount to seamless business processes. It also helps you save your small business from wasting time, resources, and energy.

Wrapping Up

Ultimately, business automation is all about improving productivity and enhancing the overall experience for your customers.

Automating removes the human element/intervention from repetitive, time-intensive, and low-impact business tasks. This gives your employees time to concentrate on the necessary functions that require skilled professionals.

When done right, your business can make the most out of such a capability to generate better results and drive ROI.


Jay T. Ripton is a freelance business, technology, and lifestyle writer out of Scottsdale. He loves to write to inform, educate and provoke minds. Follow him on Twitter @JTRipton.

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