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Jewish National Fund and Israel Bonds Spotlight Israeli Fashion

“We want to introduce people to the thriving, creative segment of Israeli society that we don't usually hear about,” said JNF-USA WFI Greater LA Chair Sara Cannon.
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April 13, 2022
Alexey Dulin / EyeEm/Getty Images

In early April, Israel hosted Kornit Fashion Week Tel Aviv 2022, the first in-person Fashion Week since the start of the pandemic. In a historic moment, groundbreaking designs from not only Israel, but also the United Arab Emirates were on display.  

In the spirit of Fashion Week, and to showcase the country’s top designers as well as fundraise for Israel, Jewish National Fund-USA (JNF-USA) and Israel Bonds hosted a virtual event for Women for Israel  (WFI) members in LA called “Israeli Fashion: Past, Present & Future.” It took place Wednesday, April 13.  

During the program, Galit Reismann, the founder of TLVstyle, educated participants on the history of Israeli fashion and where the fashion world stands today.

“I want women and men to see, learn about and appreciate the sheer creativity of Israeli fashion designers, whose work is dramatic, exciting and ultimately wearable.” – Sara Cannon 

“We want to introduce people to the thriving, creative segment of Israeli society that we don’t usually hear about,” said JNF-USA WFI Greater LA Chair Sara Cannon. “I want women and men to see, learn about and appreciate the sheer creativity of Israeli fashion designers, whose work is dramatic, exciting and ultimately wearable.”

In her work, Reismann promotes upcoming Israeli designers to international audiences by holding events and providing fashion tours around Tel Aviv for visitors. 

In her work, Reismann promotes upcoming Israeli designers to international audiences by holding events and providing fashion tours around Tel Aviv for visitors. 

Galit Reismann
Image courtesy of Jennifer Milton

Her goal is “to showcase our unique spirit among our creators in Israel, motivated by their strong connection to their place, culture and the planet,” she said. “I enlighten our journey with fashion stories from the early days of the country [up to the modern] fashion scene, emphasizing topics such as entrepreneurship, slow fashion and sustainability.”

Cannon ran Art and Fashion Missions in Israel along with President Emeritus, JNF-USA Los Angeles Board of Directors Alyse Golden Berkley, and went on several of Reismann’s boutique tours. The Art and Fashion Missions were so successful that JNF-USA is planning another one for January of 2023. 

“[Reismann] taught us about Israeli fashion history and took us to designer studios where we could talk to designers, see firsthand how the creative process worked and then actually shop,” said Cannon. “She has immersed herself in the fashion world and is one of their most articulate and dynamic promoters.”

JNF-USA National Campaign Director Sharon Joy said that as the leading philanthropic organization for the state of Israel, it’s important for JNF-USA “to produce Positively Israel programs that open people’s eyes to all of the incredible aspects of Israeli society – from fashion and food to arts and entertainment. These are all part of JNF-USA’s infrastructure investments in communities, enabling Israel’s 21st century pioneers to relocate to and thrive in the Negev and Galilee regions.”

Working together on the event, Israel Bonds Western Region Women’s Division Chair & JNF-USA WFI Luncheon Co-Chair Laura Stein said that the two organizations ran their Double Mitzvah program, where participants buy a Bond, which is then donated to a charity.

“[It’s] a two-for-one way to help Israel. Israel Bonds support the budget of the state of Israel, and JNF-USA supports programs in Israel that have a meaningful impact. By buying a Bond for JNF-USA, you are helping both important efforts in one act.”

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