April 2, 2020

Exclusive: Joe Stone Tells the Story of the 2 Live Jews, the Evolution of Miami Hip-Hop

2 Live Jews Q Records

Henry Stone was a music industry legend who set up more than 100 record labels. He was instrumental in the careers of James Brown and KC & The Sunshine Band – to name a few legends – and altogether instrumental in the mainstream expansion of the R&B, disco and hip-hop genres.

His namesake company, Henry Stone Music, lives on through his son Joe, while Stone’s legacy itself lives on through the award-winning documentary film “The Record Man.”

But Joe Stone is no music business slouch himself. L’Trimm, Gucci Crew II and 2 Unlimited are among the artists who Joe Stone helped build careers for. However, my favorite project which Joe Stone has been part of was easily the 2 Live Jews. At quick glance, the 2 Live Jews – as co-founded with Eric Lambert – was a Judaism-centric, novelty-oriented, humorous take on the 2 Live Crew. Beyond the similar artist names, the 2 Live Jews had a 1990 album called “As Kosher As They Wanna Be” (2 Live Crew had “As Nasty As They Wanna Be”) and a video for “Oy So Humid” (2 Live Crew, of course, had a hit with “Me So Horny”). Yet 2 Live Jews would release another four studio albums – in addition to a one-off single in 2010 called “What’s With The Pants” – and the group continues to live on infamy.

I was able to track down Joe Stone and schedule an in-depth phone interview with him about the past, present and future of the 2 Live Jews. Within our chat, he also touched upon working with his father Henry, his legit hip-hop roots, what 2 Live Crew thought of the 2 Live Jews, what he is working on these days, and whether 2 Live Jews may record again in the future. Highlights – featuring minimal interruptions from yours truly – are below.

More information on Joe Stone, Henry Stone and the Henry Stone Music USA, Inc. can be found online at www.henrystonemusic.com.

"Please note that the posts on The Blogs are contributed by third parties. The opinions, facts and any media content in them are presented solely by the authors, and neither The Jewish Journal nor its partners assume any responsibility for them. Please contact us in case of abuse."