December 16, 2018

Starting a Successful Business Without an Amazing Idea

BY Bob Gorman | Feb 6, 2018 | Lifestyle

Do you know how many people are interested in starting their own business right now? An entrepreneurial buzz has been going around for a few years and everyone wants to a be part of it. You don’t need to abandon your dream if you can’t think of an idea.

Instead, you should become a franchise this year. You don’t need to come up with an idea, plus you’ll already have customers waiting for you. I don’t want you to think opening a franchise is easy. There are still some crucial things you’ll need to know.

It’s Better to Start out Small

 

Someday you’ll own a chain of franchise stores, but it’s always better to start with one for a couple of years. Get used to all the things that could go wrong. Eventually, you’ll become an expert with the ability to run multiple stores.

A lack of money might force you to start slowly anyway. Do you even have enough to open one store without speaking to your bank? Maybe you’ll have to go down the franchise financing route, which is actually a blessing in disguise.

Your Location Will Be Important

 

If you know anything about offline businesses, you’ll know your location is important. You will need to make sure you’ll get foot traffic, customers will be able to park, and tons of other things to consider.

When you open a franchise others in the same market might have an established location, so it will make your decision even more difficult. Also, when you open one you should ensure you’ll have a protected territory of your own.

Speak With Other Franchise Owners

 

A company can tell you anything they want, but they won’t necessarily be telling the truth. It’s also unlikely you’ll ever get the full story from them. Thankfully, there are a few experts you can speak to.

Drive around to visit other franchise owners and ask if you can have a look around. Come up with a good list of questions you want to be answered. Think of yourself as a detective trying to uncover hidden secrets.

Create a Formal Business Entity

 

Opening a franchise means you will have to incorporate a business, but there are a lot of options to choose from in that regard. Can you imagine what would happen if you didn’t separate your personal assets from the franchise?

Even if you’re sure you will succeed it’s still risky. Also, companies don’t like to work with sole proprietors. That means you’ll need to set up the business long before you enter into any negotiations.

A Popular Brand Name Isn’t Enough

 

We’ve talked about how you’ll have customers from day one, but people aren’t silly these days. They know popular businesses are run independently. You’ll only be able to use name recognition to your advantage for a while.

Eventually, you’ll need to prove your franchise can stand on its own two feet. You will have to work hard to become an excellent leader. But more importantly, you will have to hire fantastic employees.

Reach out to a Franchise Attorney

 

Even though nobody likes to do it you’ll need to reach out to an attorney. They should have lots of experience in franchise law. The money you pay them should be seen as a crucial investment because of their expertise.

They will be able to spot any red flags in seconds, which you would likely miss. They’ll know everything about franchise documentation. Opting for someone who doesn’t specialize in franchise law is a risky move.

The Ideas Will Eventually Spill Out

 

You didn’t come up with the idea for the business itself, but it doesn’t mean you won’t eventually come up with lots of ideas on your own. Stick with it and you’ll be making more money each month soon enough!

JJ Daily Roundtable

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