How to buy the best diamond wedding ring for your buck

When Jeremy Ziskind of Pico-Robertson proposed last year to his then-girlfriend, Allyson Marcus, he had a basic idea of what kind of engagement ring he would give his future wife.

“Allyson told me pretty early on in our relationship that she loved the idea of a heart-shaped ring,” he said. “So I knew that’s what I wanted to get.”

Relying on a tip from a friend, Ziskind searched for rings on