fbpx

Satirical Semite: Shopping for the Apocalypse

COVID-19 has forced many people to reconsider their career choices.
[additional-authors]
May 7, 2021
The author at Pavilions grocery store (Screenshot from YouTube)

A good movie will entertain you, but a great movie will inspire you to change. I took up martial arts after seeing “The Karate Kid,” skateboarding after “Back to the Future” and street fighting after “Rocky IV.” While rewatching James Bond in “Skyfall” last week, I began an application to become a spy and join MI6, the UK’s Secret Intelligence Service. Three of those four statements are true — the application is still open on my computer, and I am ready for my license to thrill.

The website states that you must not tell anyone you are applying under any circumstances. Writing about it must be an exception, because nobody assumes I am seriously applying, which makes me the perfect candidate since I am hiding in broad daylight. This perfect ruse is either a double bluff or a major blunder. I look forward to getting hired, wearing a tuxedo to the office and receiving an expenses-paid work car with an ejector seat, which will prove handy if I am on a date that gets boring.

COVID-19 has forced many people to reconsider their career choices. Many businesses closed, 43 commercial airlines went out of business, and nearly a quarter of Europe’s 740 airports came close to bankruptcy. Formerly well-paid professionals found themselves driving rideshares, and some theater actors began delivering packages for Amazon. On the other hand, some businesses have thrived, and Zoom has become not only a household name but the go-to verb for web conferencing, like Hoover was to the vacuum — at least until Sir James Dyson’s carpet-cleaning invention hoovered up the market.

COVID-19 has forced many people to reconsider their career choices.

Many of us threatened ourselves with transforming our lives during lockdown by learning a new skill, like studying Mandarin in preparation for the Chinese global takeover, learning to play baroque chamber music on Grandpa’s old mandolin or working out for three hours every morning and wearing speedos until 2pm.

The greatest loss to the Los Angeles Jewish community is the change at Ralphs supermarket on Pico Boulevard. The City of Los Angeles’ genius “hero pay” legislation forced companies to raise salaries for grocery workers and give them emergency hazard compensation for the health risks they faced during the pandemic. It was honorable but misjudged. Ralphs ‘corporate office said “thanks, but no thanks, the additional $5 per hour mandatory increase is too expensive and we’re closing shop.”

Ralphs is expected to close next week. It is a cruise line of a supermarket that gets heavily populated at 5pm every Friday afternoon, throwing a lifeline to observant Jews who need kosher food for Shabbat. Jews would stampede to retrieve emergency supplies of hummus, besiege the bakery for last-minute challah and race to the rotisserie section to capture hot kosher chickens before they flew the coop.

The cruise is nearly over, and HMS Ralphs is about to be permanently docked like the Queen Mary ship in Long Beach. I enjoyed some ecstatic experiences in Ralphs, especially at the start of the pandemic when it resembled Disneyland with 45 minute queues for the checkout. The run for toilet roll prepared people in case they got the runs, and the scene inspired me to film an action-adventure web series called “Shopping for the Apocalypse,” in which I wore a spandex bodysuit. Since it was Los Angeles, nobody noticed me wearing the lycra onesie, and Ralphs was the second happiest place on earth.

One thing which made me especially happy in Ralphs was the option to buy grass-fed organic kosher meat, a product which is impossible to buy in the non-organic UK kosher butcher shops. Last weekend I was walking with a friend and his dog through a field in the English countryside, and we were nearly attacked by a herd of post-partum cows with full udders. My friend’s pet had barked at the animals thinking they were big dogs. The herd moved across our path to cut us off at the pass, protecting their young from the apparent threat of two Jews and a puppy. One cow stepped towards us menacingly, so we turned and raced home. They may have won the war, but we know those beautiful beefy beasts will be next week’s organic grass-fed Shabbat dinner.

Maybe I’m not cut out to be a spy after all (or maybe that is a triple bluff), and it would be better to stay at home and match everybody else’s lockdown achievements: binging every episode of “Tiger King,” “The Crown” and “Schitt’sCreek,” drinking every bottle of Merlot in the cabinet and anticipating September’s launch of the new James Bond movie.


Marcus J Freed is an actor, author, filmmaker and marketing consultant. Check out “Shopping for the Apocalypse” at https://www.youtube.com/playlist?list=PLvq4KocXSAUW51VjOFNVfk_81XXvGyjnE

Did you enjoy this article?
You'll love our roundtable.

Editor's Picks

Latest Articles

‘NAZA’ Proves Nada

“Naza” is not successful on any level as a documentary, but if judged on awards, and getting people who were already angry angrier, it very well may be.

The Virtues of Fresh Salads

After weeks of holiday feasting and heavy meals, the new Jewish year is a perfect time to reset, to nourish our bodies with food that is wholesome and still tastes delicious.

On Oct. 7, Reflections on Remembrance

Even as we mourn everything we’ve lost, let us also remember the moments of hope and healing — moments that restore our faith in humanity’s promise.

The Other Shoe

I stood there in awe, my eyes blurring with tears, listening to the hush and experiencing the unnamed. I couldn’t tell which was stranger: feeling the rainforest in me, or me in the rainforest. And then my phone rang.

A New Graphic Novel Re-Presents the Bible

Following on the heels of his earlier presentations of the Passover Haggadah and the books of Esther and Jonah, Gorfinkel, known to his friends as “Gorf,” along with Israeli illustrator Yael Nathan and a team of specialized artists, have produced “The Koren Magerman Tanakh Graphic Novel: Bereshit Vol. 1,” which renders the first two Torah portions in Genesis, Bereshit and Noah, in dynamically engaging visual narrative form.

Flydubai Flight FZ1073 and the Indomitability of the Jews

FZ1073 has a message for the world. For the terrorists striving to take innumerable Israeli lives and make the survivors’ lives unbearable, the message is that your love of death will never diminish our love of life nor make us any less determined to defend it.

Achievement, Relationship, Purpose

A career becomes more rewarding when it supports rather than consumes the rest of life. Wealth becomes more meaningful when it creates security and enables generosity.

More news and opinions than at a Shabbat dinner, right in your inbox.