If you didn't watch any playoff football this weekend, or didn't watch any ESPN highlights, or didn't watch or read news in general , here's a quick rundown of the biggest story in football (the upcoming Super Bowl has been relegated to #2), which sheds light on the great secret of sports pundits (and political pundits): their success is based primarily on offering different and non-conventional opinions, even if those opinions are really, really dumb.
Here's the case study:
On Sunday, moments after the Seattle Seahawks defeated the San Francisco 49ers, 23-17, to advance to the Super Bowl, Richard Sherman, the Seahawks' super-talented defensive back, was interviewed by FOX Sports reporter Erin Andrews. Sherman made a fantastic game-saving deflection on a pass intended for 49ers receiver Michael Crabtree in the endzone. Had Sherman not made the play (which was a very difficult one), Crabtree likely would have caught the pass, and San Francisco likely would have defeated Seattle.
DAVID RYDER / REUTERS
Here's the 30-second post-game interview, which you need to watch to understand why this is going viral: