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Chuck Norris brings in the big guns

[additional-authors]
March 18, 2009

There is a new Jack in the Box commercial in which Jack, fresh out of the hospital, lets you know that at his joint you actually can have it your way. The spot ends with Jack standing in front of a Burger King in Sherman Oaks, tearing the sleeves from his suit and saying, “if I’m saying something that’s not true, do something about it.”

Watch the ad after the jump, and you’ll immediately think of Chuck Norris. But look at, Jack. Chuck might be gunning for you.

Reuters reports that Carlos Ray Norris is ripe mad about someone trying to profit from his tough guy image. Last week he sued Penguin books, claiming the publishing giant “unfairly exploits his famous name, based on a satirical Internet list of “mythical facts” about him.”

How?

Penguin published “The Truth About Chuck Norris: 400 facts about the World’s Greatest Human” in November. Author Ian Spector and two Web sites he runs to promote the book, including www.truthaboutchuck.com, are also named in the suit.

The book capitalizes on “mythical facts” that have been circulating on the Internet since 2005 that poke fun at Norris’ tough-guy image and super-human abilities, the suit said.

It includes such humorous “facts” as “Chuck Norris’s tears cure cancer. Too bad he has never cried” and “Chuck Norris does not sleep. He waits,” the suit said, as well as “Chuck Norris can charge a cell phone by rubbing it against his beard.”

My personal favorite Chuck Norris Fact is “Chuck Norris does not sleep. He waits.” What’s yours?

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