About

After graduating from the Marshall School of Business at USC in 2004, Samira Asemanfar of Los Angeles California joined KPMG, LLP as an internal auditor and SOX compliance consultant. It was her first job out of college and Samira was excited to enter the business world as a member of one of the world’s most prestigious accounting firms.

Fast forward ten months and Samira had run into a common dilemma many entrepreneurs experience right before their decision to start a business: the woes of a corporate career. Frustrated with the mundane day-to-day activities, Samira realized that corporate America did not satisfy her drive so Samira took a risk and walked away from what many perceived was the ‘perfect job’. And so began her entrepreneurial journey.

Samira always kept a ‘bucket of ideas’ that she would pursue given the right opportunity. After leaving KPMG, Samira referred back to her bucket of ideas to create her own new path. Samira, a nail biter turned manicure-addict had been frequenting nail salons all over Los Angeles since the age of 12. However, most of the nail salons she encountered lacked professionalism, style, comfort and most of all cleanliness! To address these issues, Samira set out to open the first branded, high-end nail salon in Los Angeles.

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