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For Justin Bieber, ‘Scooter’ and the Shema play a major presence

Is “Never Say Never,” the biographical documentary and concert film that recounts the rise of Justin Bieber, also a message film of “Hear O Israel\"? The film, which opens Feb. 11 in wide release, has a genuine Jewish backstory due to the onscreen presence and production involvement of Bieber’s Jewish manager, Scott Samuel \"Scooter\" Braun.
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February 8, 2011

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