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Online social scene clicks with younger set

Save the few Web sites with supertight security (most of which are considered too babyish by tweens and up), worry resounds throughout kiddie cybersocial world. While parental e-mail consent may be required before activating a child\'s registration, there\'s no way for a Web site to determine whether the e-mailed permission is indeed linked to a parent.
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January 18, 2007

OK, admit it. You’ve breathed a guilty sigh of relief that your kids are still too young to have been bitten by the MySpace bug. You’ve relished the reprieve (if only temporary) from the mounting worries of parents of virtual-social-networking-obsessed middle and high schoolers.

But just because your child is still a few years short of acne and raging hormones doesn’t mean he or she isn’t involved with online social networking. In fact, tens of millions of elementary-age kids (6-years-old and up) have posted personal pages on Web sites that are — for all intents and purposes — mini-MySpace.coms.

On the wildly popular ‘ target=’_blank’>Millsberry.com (as in General Mills cereals), kids create cartoon-like “buddies” and custom-built homes, and then meander around town socializing with Millsberry’s bottomless bowlful of citizens.

On ‘ target=’_blank’>ClubLego.com members build Lego self-representations and then schmooze to their heart’s content about the plastic interlocking cubes.

Inching closer to prime-time MySpace in terms of logistics and curb appeal,

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