The Family Stone: An Echo Park Furniture Store Saga

When the Stone family opened up their Echo Park furniture store in the 1940s, most of the clientele was Jewish. By the 1960s, however, Latinos has begun to patronize the large Stone Bros. outlet on Sunset Boulevard in ever growing numbers. In the 1990s, Stone Bros. changed its name to La Popular, a familiar store name to Los Angeles’ Latino immigrants, as the Stones chased after the Spanish-speaking consumer. Today, Neil Stone, the third generation of his family to operate the store, is managing the business through yet another transformation.

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