Online clothing store SHEIN issued an apology on July 9 for selling a swastika necklace on its website.
The Stop Anti-Semitism.org watchdog shared a screenshot of the necklace in a July 9 tweet:
Global retailer @SHEIN_official is selling a #swastika necklace on their website.
We demand that #shein IMMEDIATELY remove this item from their website as it represents the mass murder of millions.
Link to item: https://t.co/LcAPg4wcR3 pic.twitter.com/VdnanJxhmw
— StopAntisemitism (@StopAntisemites) July 9, 2020
The necklace has since been removed from the website.
A SHEIN representative sent a statement to the Journal apologizing for the necklace.
“We’re very sorry for what happened,” the statement read. “The products were immediately removed from our site as soon as the problem was discovered. We’ll be more careful about the classification and display of our products. Sincerely apologize to all [who] got affected, thank you for your oversights for a better SHEIN community.”
Stop Anti-Semitism disputed SHEIN’s claim that the clothing retailer immediately removed the necklace from the site; the watchdog said that the necklace simply was renamed from a “metal swastika pendant necklace” to a “metal pendant necklace” for more than three hours until it was removed.
Immediately?!
At 1pm EST we posted it on our IG feed.
Approx. 3pm they changed the name from "swastika" pendant to "metal" and kept the item up until approx. 4:39pm EST #DIRTY @SHEIN_official pic.twitter.com/hxN30e8mRR
— StopAntisemitism (@StopAntisemites) July 9, 2020
The SHEIN representative told the Journal that she couldn’t confirm Stop Anti-Semitism’s allegation at this point in time.
According to Buzzfeed, SHEIN issued an apology on July 4 after appearing to sell Muslim prayer mats as rugs.
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