On December 13, Zusha, a popular Hasidic soul and folk band, is going to perform a house concert in Bel Air benefiting Israel. Proceeds from the event, which is being hosted by Daniela and Andrew Hirsch on the sixth night of Hanukkah, will benefit Jewish National Fund – USA and its Israel Resilience Campaign. The “Light and Unity” concert is set to feature the performance from Zusha, speakers, a menorah lighting, sufganiyot, food trucks and beer and wine.
“This event emerged from a desire to not only raise our community’s spirits but also to make a tangible impact on an issue that’s deeply affecting us all,” the Hirsches said. “It’s a chance for us to come together, lifting each other up while contributing meaningfully to a cause that lies heavy on our hearts.”
Jewish National Fund-USA’s Israel Resilience Campaign includes evacuating 10,000 residents from Gaza border communities to safer areas.
Jewish National Fund-USA’s Israel Resilience Campaign includes evacuating 10,000 residents from Gaza border communities to safer areas, providing evacuees with toiletries, bedding and clothing, offering psychological treatment to victims and rebuilding devastated communities.
“JNF recognizes the need for immediate relief and has managed to direct each dollar received for the Resilience Campaign directly to emergency efforts in Israel,” the Hirsches said. “We aim to provide substantial financial support to our brothers and sisters in Israel who have endured so much during recent tragedies, as well as assisting in those that are actively serving to defend Israel.”
Tickets to the event are $100 minimum, but the Hirsches hope to raise more to support the Jewish State. Along with their friend and designer Raz Miyara, who created the event flyer for free, they are giving their time and energy to the cause and encouraging others to do the same.
“By participating, we’re not only strengthening our bonds but also actively benefiting local Jewish and Israeli businesses,” the Hirsches said. “This is a celebration of unity, resilience and community spirit.”
The couple chose Zusha – a band with millions of plays for their songs and videos online – to perform because of their blend of energy and depth.
“Their music, rich with meaningful lyrics from Psalms and Torah, is delivered with a fresh, modern edge,” they said. “This combination not only touches the soul but also resonates with a broad audience, making them a perfect fit for our event’s atmosphere and objective.”
The Hirsches aim to transform the darkness into light at a time when Jews in Los Angeles and abroad are contending with record levels of hate following the Oct. 7 massacre in Israel. They believe that with their event, they can bring about harmony among the Jewish community, which is more important than ever.
“In the face of rising antisemitism globally, we see the celebration of Hanukkah, a festival symbolizing Jewish pride, as especially relevant,” they said. “Emphasizing ‘Parsumei Nissa,’ the concept of publicizing the miracle, we aim to harness Hanukkah’s energy and lessons to demonstrate the vibrancy and unity of the Jewish nation to the world. Our message is clear: Am Yisroel Chai. The Jewish people are alive, well and more united than ever.”
To reserve your tickets to the “Light and Unity” concert, visit TinyURL.com/lightandunity.