MAKE YOUR OWN MAP: Aliza Licht on being the Chief Brand Officer of YOU

Thank you Aliza Licht for joining me on my podcast!

“It’s never too late to start over. We hear stories all the time of people later in life going back to school for something completely new and different...You get one life, but many chances.”

Both of Aliza’s books train you to be a publicist for YOURSELF! I learned so much from reading them. I changed my social media bios immediately after reading her suggestions. Her actionable steps helped me so much. Remember, no one will care about your book, your project, your job as much as YOU do –so learn to be the best Chief Brand Office of YOU that you can!

Get your copy from Amazon, Barnes & Noble or BookShop

Aliza says: “You are your best PR person.” Keep planting seeds and growing your brand on your carefully crafted social media, your newsletter and perhaps even your own podcast. Remember: “Don’t wait for someone to shine a light on your. Make your own SPOTlight (strategically).”

FROM OUR INTERVIEW

Lisa Niver: Good morning. This is Lisa Niver from We Said Go Travel and I am so, so honored and excited to have the amazing, incredible author Aliza Licht here with me today. Aliza Licht: Lisa I am so honored to be here. Thank you so much for inviting me on your show. Lisa Niver: You are so welcome. I don’t know that everyone knows about both your books! You have so much going on. We want to talk about both books because they’re both incredible, but will you tell people a little bit about the whole history of the DKNY PR Girl and the millions of followers and the red lipstick. Tell us a little bit, in case people don’t know — how did this happen for you, that you were the fashion voice of Twitter for so long? Aliza Licht: H everyone. I started my career in the fashion industry in magazine editorial back in the day, but fun fact, I was pre-med in college and thought I would graduate to be a plastic surgeon. I majored in neurobiology and physiology and then gave it all up to work in fashion. I spent a few years in editorial and then moved over to Donna Karan corporate PR in the late ‘90s. And honestly, I did traditional PR for many years. I ultimately spent 17 years with Donna Karan working in communications. On the tail of the career, the last six years, we started doing social media. READ OUR ENTIRE INTERVIEW ON WE SAID GO TRAVEL