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Jewish Journal

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Enter Elijah, designated drinker

Passover is a holiday near and dear to Marc Jaffe\'s heart. So when the \"Seinfeld\" and \"Mad About You\" writer went to a friend\'s house for a seder last year, he was let down when an Elijah\'s entrance gag bombed. \"They shook the table. I thought, \'You gotta be kidding me,\'\" he said. \"You gotta have better effects than that.\"
[additional-authors]
Picture of Shoshana Lewin-Fischer

Shoshana Lewin-Fischer

April 4, 2008

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In a video on his elijahdrinks.com Web site, Jaffe demonstrates his invention to a friend. Because he wanted a genuine reaction, he had a set-up that sitcom writers seldom encounter: “I had to do it in one take.” (Thus Jaffe mentions in the video that it sells for $29.95, when it’s actually priced at $34.95 plus shipping on the
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