A Synagogue Isn’t a Market

Noam Neusner thinks he has come up with the ideal solution to synagogue dues in ” title=”“Consuming the Consumers”” target=”_blank”>“Consuming the Consumers” at Sh’ma, synagogues and other Jewish institutions are successful when they transform “would-be consumers into generators, instigators, and producers of Jewish life.” Our job is not to perpetuate the notion of Jews as consumers, but to empower Jews to find what will engage them and catapult them down the road on their individual Jewish journey. “Our goal,” says Rabbi Kushner, “is to have people come in as consumers only to find that they are, like us, consumed.”

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