Israel is bringing its hit sports reality show “Goalstar” to the United Arab Emirates, thanks to the just-signed peace treaty establishing formal ties between the countries. The long-running competition series, in which a group of celebrities form a soccer team, has been airing on Israel’s Hot network since 2012. Previous locations include Thailand, Mexico, Argentina and most recently Brazil in the currently-airing season. ADD Content is gearing up to begin shooting in 2021.
“ADD & Hot are extremely excited both on a business level and a national level to collaborate with the UAE on ‘Goalstar’s’ tenth season,” said ADD cofounder and Head of International Hadas Mozes-Lichtenstein. “With the success of the series in Israel and in light of today’s agreement, we can’t wait to work as colleagues with UAE citizens within their incredible country.”
