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Jewhoo!

One of the profound changes in American popular culture that emerged during the 1960s was the willingness of famous Jews to openly embrace their Jewishness rather than hiding it behind phony names and personas.
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Jonathan Kirsch

June 19, 2013

One of the profound changes in American popular culture that emerged during the 1960s was the willingness of famous Jews to openly embrace their Jewishness rather than hiding it behind phony names and personas. That’s what David E. Kaufman playfully calls “Jewhooing” in his new book, “Jewhooing the Sixties: American Celebrity and Jewish Identity” (

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