When his elderly mother fell and broke a hip for the second time, former Israeli Air Force pilot and industrial and management engineer Amatsia Raanan searched for a product to prevent this most common serious injury in older people.
“Through her suffering, I learned about the epidemic of hip fractures,” Raanan said.
Each year, nearly 3 million seniors worldwide are hospitalized because of hip fractures. Many of them experience a drastic deterioration in quality of life. And the direct annual cost of treating hip fractures exceeds $15 billion in the U.S. health care system alone.
Rather than focus on better ways to treat the broken bone, Raanan decided to leverage cutting-edge technology to protect the pelvis upon impact and avoid injury in the first place. He and three co-founders developed Hip-Hope, a smart wearable device designed as a belt.
Once Hip-Hope’s multi-sensor detection system senses an impending collision with a ground surface, two large airbags are deployed instantly from each side of the belt to cushion the hips, and a connected smartphone app sends an automatic alert message to predetermined recipients.
The 2.2-pound device even has a built-in emergency call button that the user can activate in any situation of distress.
The patent-pending Hip-Hope has earned medical-device certification from the CE (Europe), FDA (United States), Health-Canada and AMAR (Israel). In studies carried out at a major Canadian lab, the Israeli device was shown to reduce impact by 90 percent.
Now, 150 Hip-Hope units for beta testing are being manufactured at Medimor in Tiberias. Distributors in Europe already have placed orders for Hip-Hope, intended to be the first active hip protection device on the market. Designed by Jonathan Bar-Or Industrial Design in Pardes Hanna, the device will be available in a range of colors and styles after entering mass production by the end of 2017, Raanan said.
The target users — seniors at high risk for falls and fractures at home and in a wide variety of care facilities — will be able to purchase Hip-Hope or lease it on a monthly basis.
“Over the years, I’ve been exposed to several ideas for developing active hip protectors that will prevent hip fractures in the event of a fall. I find the technology of Hip-Hope to be especially innovative and promising in this regard,” said professor Stephen Robinovitch of Simon Fraser University in Canada, a renowned researcher on the prevention of falls and fall-related injuries in older adults. He joined the company’s scientific advisory board to help develop the technology.
Established in May 2011 in Hod Hasharon, Hip-Hope Technologies was co-founded by Raanan with two friends, Amos Shattner and Yoram Romem. They later recruited Ran Manor as vice president for research and development (R&D).
Funded by private investors, angel groups and Israel’s Innovation Authority, Hip-Hope Technologies now has 10 employees.
Raanan isn’t a typical 30-something Israeli startup entrepreneur. “I served for many years as a pilot in the Israeli air force, in the development of airborne and information systems,” he said.
Raanan earned a degree at the Technion-Israel Institute of Technology and worked first as a business consultant, then for Amdocs.
A father of two and grandfather of five, Raanan also is a photographer. One of his exhibitions, sponsored by Israel’s Ministry of Foreign Affairs, has been shown in Israel, the United States and Canada.
Though his mother still was alive when development of Hip-Hope began in March 2012, her second hip fracture led to slow, steady decline and she died before seeing Hip-Hope win the Innovation Award at the March 2015 MEDinISRAEL international conference and exhibition.
Since then, the product has been refined in a continuing R&D process.
In future iterations, the wearable device also will enable remote activity monitoring, keeping track of the user’s movement data to recognize and alert to changes in personal motion patterns and fall risk level. These features are meant to enhance its preventive capabilities.
