Firing PR Ace Noa Tishby Was PR Blunder
David Suissa
April 9, 2023
The merit of Tishby’s approach is that her candor instantly boosted her credibility. And what is more important for a spokesperson than credibility?
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April 9, 2023
In Efrat, Tears Sing for Maia and Rina Dee
David Suissa
April 9, 2023
A friend sent me video clips of Efrat residents and others singing while grieving. It’s virtually impossible to watch these scenes and not tear up.
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