Want to determine how a couple falls in love? In Israel? A group of Tel Aviv students is utilizing the latest interactive video technology to tell a love story and give Israeli tourism a boost.
The Tel Aviv University students are part of the StandWithUs Fellowship, an Israeli campus leadership program focusing on public diplomacy. They produced an interactive video clip using revolutionary technology by Interlude, the successful Israeli startup founded by Yoni Bloch, who previously worked with Bob Dylan. The video is translated to nine different languages- English, Italian, Portuguese, French, Russian, German, Chinese, Spanish and Arabic!
Launched on December 17, 2014, users are able to chart the course of a love story between a tourist to Israel and someone he meets while on vacation. The clip features emerging actors including Yonatan Bashan. The catchy soundtrack is performed by Lola Marsh, an indie-pop band by creative duo Yael Shoshana Cohen and Gil Landau.
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