This week in power: Social media campaign and Perry’s blunder

A roundup of the most talked about political and global stories in the Jewish world this week:

#BringBackOurBoys
The Israeli government is actively looking for missing Yeshiva students Eyal Yifrach, 19, Gil-ad Shaar, 16, and Naftali Frenkel, 16, who were abducted while hitchhiking in Jerusalem last week. Around the world, Jews have rallied around the missing youth, starting a campaign on social media under the hashtag of #BringBackOurBoys. “It is important to us to raise the awareness of the kidnap, and that people will know what is going on,” one of the organizers of the hashtag ” target=”_blank”>wrote Lital Shemesh at Israel Hayom. “Any grass-roots effort that could help shape public opinion on the world stage while condemning and rebuking the acts of terror should be encouraged.”

Rick Perry and Judaism?
“I’m more Jewish than you think I am,” ” target=”_blank”>pointed out JTA. “So why would Perry namedrop his nebulous Jewish credentials? Beyond, of course, a ham fisted attempt to ingratiate himself with his interviewer. Perry is broadly suspected to be at least mulling another run for president in 2016, so that explains why he was in Beverly Hills for a meeting with the the Jewish Federation of Los Angeles,” ” target=”_blank”>said a Heeb blogger.