Bnai Zion, a U.S. nonprofit that funds capital projects in Israel, announced on Aug. 13 that the organization revitalized its image “to meet the expectations of today’s philanthropist,” Bnai Zion said in a statement to the Journal. The nonprofit added, “Brand changes include a revamped website, contemporary visual identity and updated mission statement. The rebrand reflects the evolution of Bnai Zion and its vision for the future.”
“Technology changes and shifts, and the expectations of benefactors have brought new approaches for nonprofits,” CEO of Bnai Zion Cheryl Bier said. “As a 111-year old organization, Bnai Zion is no stranger to progress. We have experienced many different generations of donors, each with its own needs and expectations. This rebrand is a response to the experiential and engagement-focused generation of benefactors who recognize our work today.”
The cleaner website design and improved functionality will allow today’s generation of philanthropists to navigate the organization’s projects more clearly and simply. The new logo incorporates a modern design, while simultaneously “building on its history and familiarity among supporters,” Bnai Zion explained. The non-profit also ensures to connect its projects more closely with the rise of anti-Semitism in the U.S.
“With anti-Semitic incidents jumping more than 50% over the last two years here at home, donors of all ages want to support the Jewish people and Israel,” Bnai Zion President Stephen Savitsky said. “It is one reason we expanded our messaging online to include the message that the best way to combat anti-Semitism is to build a strong, vibrant Israel.”
The new website will be updated regularly to introduce project launches, press coverage, events and donation information. The site went live on Aug. 13 and can be accessed here.
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