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October 9, 2013

Hollywood and Hitler: A book review

It’s rare that a book garners as much pre-publication publicity as has Ben Urwand’s “The Collaboration: Hollywood’s Pact With Hitler” (Belknap Press, $26.95). Even more unusual, however, is the backlash that greeted the book now that it is actually available to read.

“Perhaps I’m naïve about academic publishing,” wrote film critic David Denby in a post at the New Yorker Web site, “but I’m surprised that Harvard University Press [which owns the Belknap imprint] could have published anything as poorly argued as Urwand’s book.”

Thomas Doherty, a Brandeis University professor whose “Hollywood and Hitler: 1933-1939” was published last April, was just as harsh in the Hollywood Reporter: “I consider Urwand’s charges slanderous and ahistorical — slanderous because they smear an industry that struggled to alert America to the menace brewing in Germany and ahistorical because they read the past through the eyes of the present.”

I think Urwand’s real offense is that he approaches a nuanced and volatile story with a certain lack of restraint. The title itself is problematic — he makes a good argument that the Jewish moguls in Hollywood, not unlike other captains of industry and commerce in America in the 1930s, were all too deferential to Hitler, all in the interest of making sure that profits could still be made in Nazi Germany. The same, of course, can be said of non-Jewish executives at Ford and IBM. But “collaboration” is a loaded word when it comes to World War II, and it may have been the wrong word to use here.

Urwand clearly savors — and exploits — the ironies that arise from the fact that Hitler himself was an especially enthusiastic user and consumer of movies. “Every night before going to bed Adolf Hitler watched a movie,” he reveals. “His adjutants complained that there were 365 days in a year and not enough good German films to satisfy him.” As a result, Hitler enthused about Laurel and Hardy’s “Way Out West” — “Good!” was the Fuehrer’s personal rating — and “he was a big fan of Mickey Mouse cartoons.” Indeed, when Goebbels presented him with a collection of movies in 1937, he included 12 Mickey Mouse films.

But the Nazis were always vigilant when it came to American movies. Even before Hitler achieved absolute power in Germany, according to Urwand, the Nazis succeeded in cowing Carl Laemmle, founder of Universal Pictures, into censoring “All Quiet on the Western Front” to address their objections. “Not only Universal Pictures but all the Hollywood studios started making deep concessions to the German government,” Urwand writes, “and when Hitler came to power in January 1933, the studios dealt with his representatives directly.”

Thus, for example, one RKO executive promised to consult with the local German consul whenever he produced a movie about Germany, and so did his counterparts at Warner Bros., Fox and United Artists. A Nazi official named Georg Gyssling was dispatched to Los Angeles to act as Hitler’s official censor of Hollywood movies. In the case of an anti-Nazi movie project titled “The Mad Dog of Europe,” Gyssling succeeded in making sure that it was never made. “The German officials have intimated that the property of the large Hollywood producers in Germany would be confiscated and further American pictures would not be imported into Germany,” complained Al Rosen, one of the principals behind the picture, “unless they use their influence and pressure upon me to make me withdraw this film.”

Urwand, a junior fellow of Harvard University’s Society of Fellows, insists that ignorance of the Nazi agenda was no excuse even in the early 1930s. “One of the most persistent myths about the rise and fall of the Third Reich is that the outside world had no knowledge of the extent of the Nazis’ brutality,” he argues. “The Hollywood executives knew exactly what was going on in Germany, not only because they had been forced to fire their own Jewish salesmen but also because the persecution of the Jews was common knowledge at the time.” To preserve the market for their movies in the Third Reich, they all too willingly complied with the demands of the Nazis, a practice that lasted until the world went to war.

“The decision not to make ‘The Mad Dog of Europe’ was the most important moment in all of Hollywood’s dealings with Nazi Germany,” Urwand concludes. “It occurred in the first year of Hitler’s rise to power, and it defined the limits of American movies for the rest of the decade.” Above all, he insists, the incident demonstrated a willingness to “[set] a limit not only about what they could say about Nazis but also to what they could say about Jews.”

The real issue here is what scholars, including Doherty calls “presentism,” that is, the temptation to look at events of the past in light of what we know and what we think today. The same problem has arisen in discussions of another recent title, “FDR and the Jews,” which considers the question of whether President Franklin D. Roosevelt could have and should have done more to slow down or stop the mass murder of Jews during World War II. Perhaps Urwand should have approached his subject with a bit more care and caution; after all, Hollywood was hardly the only place in America where appeasement of Nazi Germany was actively practiced in the 1930s.

But it’s also true that Urwand refuses to engage in apologetics when it comes to the Jewish executives who compromised with Nazi Germany in the interest of profit-making. His bluntness owes something to the undeniable fact that America and the other Western democracies were far too complacent at a time when clearer vision and a stronger spine might have made a difference. When it comes to the lessons to be learned from the history of Nazi Germany, it is not merely “presentism” to hold ourselves to a higher standard of vigilance.


Jonathan Kirsch, author and publishing attorney, is the book editor of the Jewish Journal. His latest book is “The Short, Strange Life of Herschel Grynszpan: A Boy Avenger, a Nazi Diplomat, and a Murder in Paris” (W.W. Norton/Liveright), published in 2013 to coincide with the 75th anniversary of Kristallnacht. Kirsch will be discussing and signing copies of his new book at Shaarey Zedek synagogue in Valley Village on Oct. 27, at American Jewish University on Oct. 30, at University Synagogue in Irvine on Nov. 1, at Stephen S. Wise Temple on Nov. 14 and at Sinai Temple on Nov. 21.

Hollywood and Hitler: A book review Read More »

5 reasons Jews win so many Nobel prizes

Members of the Tribe are winning Nobel Prizes left and right. Although Jews make up only 0.2 percent of the world's population, they win an astonishing 22 percent of Nobel Prizes.  In fact, six have won so far this year. 

This year's crop of Jewish winners includes:

 – All three scientists who won the Nobel Prize in Chemistry: Arieh Warshel, Michael Levitt and Martin Karplus

 – Francois Englert who was half of the team that won the Nobel Prize in Physics

 – James E. Rothman and Randy W. Schekman who were two of the three scientists awarded the Nobel prize in Medicine

We'd like to offer 5 possible explanations (in no particular order) for why Jews win so many Nobel Prizes.

Reason #1: The David v. Goliath Syndrome

5 reasons Jews win so many Nobel prizes Read More »

The legacy of 9/11 hero Danny Lewin

At the center of the 9/11 attacks against the United States by Islamofascist terror, an unlikely hero played a largely unknown role. He sacrificed his life in an attempt to stop the hijacking of one of the planes that later crashed into the North Tower of the World Trade Center. He was an Israeli-American and his role has remained largely ignored and unacknowledged.

Danny Lewin was an American-Israeli, a world-class Internet entrepreneur, and the very first person to be murdered by the al-Qaeda barbarians on Sept. 11, 2001. He was aboard the American Airlines Flight 11 plane out of Boston headed for Los Angeles when it was hijacked by the terrorists. A veteran of the special forces in the Israeli army, Lewin quickly understood what was going down. He spoke fluent Arabic and knew what the terrorists were saying. He single-handedly attempted to attack and subdue the terrorists. He was stabbed to death on the plane by terrorist Satam al-Suqami, a Saudi law student. Lewin was 31 years old when he was murdered.

A new biography of the hero of 9/11, written by Molly Knight Raskin, is now in book stores; it is titled “No Better Time: The Brief, Remarkable Life of Danny Lewin, the Genius Who Transformed the Internet.” 

Lewin grew up in Denver and immigrated to Israel with his family in 1984, three years after I did the same. His parents were devoted Zionists and passionate about their Jewishness. While exempt from military service in Israel on grounds that he had recently immigrated, Danny insisted on serving anyhow, and in the country’s most challenging military unit at that. He served in the ultra-elite special forces combat unit called Sayeret Matkal. 

Lewin attended the Technion in Haifa, where in 1995 he was named the year’s Outstanding Student in Computer Engineering. He then worked for IBM in developing high-tech products, later doing graduate work at the Massachusetts Institute of Technology (MIT). There he became the protégé of the legendary MIT professor F. Thomson Leighton. According to Raskin, “The more Lewin got to know Leighton, the more professionally enamored he became, routinely telling friends he’d met the ‘smartest man in the world.’ ” The two developed mathematical algorithms for optimizing Internet traffic. These became the basis for Akamai Technologies, which the two founded in 1998. Lewin served as the company’s chief technology officer and a board member. The company went public in 1999 and its stock market valuation rose rapidly to $345 billion. Lewin was posthumously named one of the most influential high-tech figures in the world. Much of Raskin’s book details his career in advanced high technology. He was not only the first victim of the 9/11 terror — he was also its wealthiest and most successful victim. Raskin writes:

“An executive summary mistakenly leaked by the Federal Aviation Administration to the press stated that terrorist Satam al-Suqami shot and killed Lewin with a single bullet around 9:20 a.m. (obviously a typo, as the plane crashed at 8:46 a.m.). But almost as soon as the memo was leaked, FAA officials claimed it was written in error, and that Lewin was more than likely stabbed, not shot. The 9/11 Commission concurred, offering a more detailed summary: based on dozens of interviews with those who spoke with flight attendants Madeline Sweeney and Betty Ong, the commission determined that al-Suqami most likely killed Lewin by slashing him in the throat from behind as he attempted to stop the hijacking. The time of his death was reported to be somewhere between 8:15 and 8:20 a.m., which — if fact — would make Lewin the first victim of the 9/11 attacks.”

After his death, the intersection of Main and Vassar streets in Cambridge, Mass., was renamed Danny Lewin Square in his honor. He left behind a widow and two sons.

Lewin’s life captures everything positive about the American-Israeli collaboration in education, high technology and military strategy. He also epitomizes the world struggle against barbarism.

This column first appeared in FrontPage Magazine and is reprinted with the permission of Steven Plaut.


Steven Plaut is a native Philadelphian who teaches business finance and economics at the University of Haifa in Israel. He holds a doctorate in economics from Princeton. He is author of the David Horowitz Freedom Center booklets about Hamas and “Jewish Enablers of the War Against Israel.”

The legacy of 9/11 hero Danny Lewin Read More »

Let’s get beyond lip service on a two-state solution

It seems like almost everyone in our community — with the exception of a few on the extreme right and the far left — supports the two-state solution as the only way to solve the conflict between Israel and the Palestinians.

But with real negotiations now under way for the first time in years, now is the time for American Jews to move beyond mere lip service. We need to fully understand and embrace what a two-state solution entails, both the tough decisions and painful sacrifices demanded from both sides, as well as the huge benefits that Israelis and Palestinians stand to reap. And then we need to get fully behind it.

That’s why J Street at its annual conference last weekend launched a $1 million campaign to educate American Jews and move them from passive to active support. We will be running advertisements and organizing dozens of town hall meetings across the country. We’ll be collecting tens of thousands of signatures for a petition to Secretary of State John Kerry expressing our support. Our Web site, 2campaign.org, is already up and running, and we’ll expand it in coming months to become a comprehensive educational resource.

The question arises, why mobilize support for something that almost everyone already says they agree with? After all, Israeli Prime Minister Benjamin Netanyahu and Palestinian President Mahmoud Abbas both back the idea of making peace with the Palestinians through an Israeli withdrawal from the West Bank and the establishment of a Palestinian state.

Former Presidents Bill Clinton and George W. Bush tried to advance that goal — and now President Barack Obama is working hard to make it a reality. The international community endorses it. Majorities of Israelis and Palestinians support it as do, according to a poll last year, more than 80 percent of American Jews.

AIPAC, the American Jewish Committee, the Anti-Defamation League, the Jewish Council for Public Affairs are all on record supporting two states for two peoples.

The problem is, everyone sees the issue in their own terms. Too many of us support the idea of a two-state solution in theory or as a vague aspiration but oppose the concessions that Israel must make to get there. We talk about peace in the abstract, but we recoil from the reality.

We need to understand that we cannot support a two-state solution and  not be willing to talk about making Palestinian neighborhoods of Jerusalem the capital of the new state of Palestine.

We can’t support a two-state solution yet refuse to acknowledge that the border will be drawn along the pre-1967 armistice lines with minor, agreed-upon land swaps.

We can’t support the two-state solution and call those pre-1967 borders indefensible or be unwilling to talk about evacuating settlements and relocating settlers who are currently beyond the eventual border of the state of Israel.

And, similarly, for Palestinians, they cannot support the two-state solution and be unwilling to acknowledge that those refugees from 1948 still alive and their millions of descendants will not be returning to the State of Israel.  Yes, their rights will have to be addressed, but through an agreement that provides compensation and assistance in resettling permanently elsewhere.

In the past, when negotiations have gotten tough and hard decisions are called for, both parties have backed away. At those crucial moments, Israeli and Palestinian hardliners, who oppose any kind of deal except on their own extreme terms, have mounted campaigns to make it more difficult for their leaders to make the tough decisions.

This time, when these hardliners appeal for help from their allies in the United States, our community and our elected officials must respond with a different answer: “Go back to the table, work things out, find the courage to take the tough decisions. And when you do, we will support you. We’ll have your back.”

Sometime within the next few months, we will reach an important moment — a moment of decision. The future of our beloved Israel as a democracy and a Jewish homeland will hang in the balance.

We owe it to ourselves to do everything we can to help make peace a reality.

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On Salt

Salt is the most important spice in the kitchen, and also the most fraught.   The most important, because without it, virtually any dish will taste bland.  Salt is a flavor enhancer.  Its role in cooking is not to add a specific taste to a dish, but rather to enhance the flavors that are already there.  As we add salt, the flavors of the dish assert themselves.  There is no good substitute for proper salting.  The most fraught because adding too much salt quickly ruins the dish.  At our kitchen we’ve found that adding 10% more salt can mean the difference between an under-salted dish and a properly seasoned on. But adding 25% above that renders it virtually inedible.  You’ve got to get it right.

Culinary schools emphasize that chefs need to be able to taste for salt and adjust it accordingly in any situation. Cookbooks that otherwise provide guidance on quantities for spices will usually say to add salt “to taste.” 

At our kitchen, we take the opposite approach.  We don’t like leaving proper salting to chance, or even to skill.  That’s why one of the first things we do when we work out a recipe, is figure out the correct quantity of salt.  Once that’s done, we can repeat it every time we cook, without worrying that we will over-salt or, in worrying about over-salting, under-salt.  We achieve consistency, ensuring that each dish comes out as close to our original as possible. 

What would I recommend for the home cook?  First of all, for any recipe that you cook repeatedly, try to measure the amount of salt you use and mark it (my recipe books are all marked up).  That way, when you hit on the right amount, you’ll be able to repeat it without having to do an incremental salt and taste process.

Second, remember that the taste of a dish can change a bit after it cools and settles.  When in doubt, put a little less salt, and then add more as needed after the dish cools down a bit. 

Third, try to use the same type salt each time you cook a specific dish. There is some variability among salts, so using a different one might slightly change the numbers.  We always use a fine-grained standard sea salt.

Here are some rules of thumb that will give you a starting point in determining how much salt a dish needs.  These were measured with a fine-grained sea salt.  I’d suggest to start with less than these amounts, and add as needed, but this will give you a ballpark idea.  Then make sure to record how much you actually used!

1. Meat, poultry, and fish:  1/2 teaspoon per raw pound
2. Vegetables:  1/3-1/2 teaspoon per raw pound (for leafy vegetables that reduce in cooking like spinach use the lesser amount)
3. Soup:  1/4 teaspoon per 10oz serving
4. Salt water for cooking pasta or poaching vegetables (this will make the water as salty as the ocean, which is what you need here):  1/2 tablespoon per quart of water.
5. Salad greens:  1/4 teaspoon for 8 ounces (or 1/2 teaspoon per pound)

Remember that some ingredients, like soy sauce, will add salt to your dish.  If you’re using salty ingredients, you need to start with much less salt, and add until you reach the correct amount.

Enjoy!

On Salt Read More »

Obituaries: October 11-17

Leon Benveniste died Sept. 3 at 91. Survived by wife Annette; daughter Dale; sister Shirlee Peha. Malinow & Silverman

Julius Braginsky died Sept. 1 at 84. Survived by sisters Shirley Bauer, Freda Huttenback. Hillside

Joan Brenner died Sept. 4 at 82. Survived by daughter Susan; son Howard (Lydia); 2 grandchildren; brother Alvin Goodman. Malinow & Silverman

Kenneth Brody died Sept. 5 at 74. Survived by wife Lana; son Mitchel (Tracy); 1 grandchild; sister Lynn. Hillside

Marjorie Cohen died Sept. 5 at 83. Survived by daughters Judith (Michael) Goldman, Jeri Serota; sons Lawrence (Ginger), Martin (Debbie); 7 grandchildren. Malinow & Silverman

Margareth Farbstein died Aug. 30 at 90. Survived by daughter Ellen (Phillip) Stein; son Mark (Hannah); 3 grandchildren; 1 great-grandchild; sister Skinny Wolf. Malinow & Silverman

Irwin Goldstein died Aug. 20 at 91. Survived by sons Howard (Brad), Stanley (Valerie); 2 grandchildren; brother Morton. Malinow & Silverman

Maxwell Gray died Aug. 26 at 25. Survived by mother Laurie; father Harrison; brother Charlie. Malinow & Silverman

Alik Khamudis died May 7 at 55. Survived by wife Victoria; sons Alexander, Daniel. Chevra Kadisha Mortuary

Rose Krieger died Aug. 26 at 83. Survived by husband Ronald. Malinow & Silverman

Daniel Rubin died Sept. 2 at 91. Survived by wife Clara; daughter Nancy (Kenneth) Goodfried; sons Howard, Jerome; 12 grandchildren; 5 great-grandchildren. Hillside

Lilyan Schrenzel died Aug. 24 at 92. Survived by daughters Benay Brawley, Roberta (Bob) Feldman; 2 grandchildren; 3 great-grandchildren. Malinow & Silverman

Jeanette Wilk died Sept. 2 at 91. Survived by her daughters Francine (Willy) Blumhoff, Babette Wilk; 2 grandchildren; sister Beverly Brenner. Malinow & Silverman

Elaine Zelevansky died Sept. 4 at 90. Survived by daughter Nina; son Paul (Lynn); 2 grandchildren. Hillside

Obituaries: October 11-17 Read More »

Letter to the Editor: Marijuana, Persians and the Oslo Accord

More on Marijuana

It can be seen by the article “Light-Up Nation” (Oct. 4) that medical marijuana is truly a science and has medical and emotional benefits. My hope is that funds will be allocated in the near future so that more research and clinical trials can be done. Why is it considered OK in the Jewish communities to partake of alcohol and, as the distributor might say, “drink responsibly,” but marijuana is still looked at in a different light? Not everyone who smokes is a “stoner,” in the classical sense of the word. There are many of us who use it responsibly and productively. The foolishness of some patients’ use should not outweigh the wondrous benefits of a product. Any product — be it tobacco, alcohol, food, pain medication — can be overused and abused. How is marijuana any different? I know there will come a time in the future when the community will open its mind to see the healing effects of cannabis.

David Perl via e-mail


The article gives many anecdotes of beneficial effects of marijuana. I believe the author should have listed some of the side effects, such as impaired cognition and increased incidence of auto accidents in users.

Dr. Stuart Goldman via e-mail


Perspective on Persian Civilization

I enjoyed reading Gina Nahai’s article “On Being Persian” (Oct. 4). However, the historical information found in her essay is incorrect regarding one issue and disputable regarding another. The Persian civilization is not “the oldest civilization known to man — one that predates Egypt’s by 500 years.” Rather, the Persians first appear in historical documents in the seventh century B.C.E., while Egyptian civilization can be traced back to the fourth millennium B.C.E., predating Persia by close to 3,000 years. 

Further, Nahai refers to the Cyrus Cylinder as a “declaration of human rights,” which “states that all people captured and enslaved by the rulers before him should be allowed to return to their homelands and worship … whichever god they please.” While Cyrus did allow the Temple vessels to be returned to Jewish authorities and the rebuilding of the Temple and the Jewish community in Judah, that these events are based on what we read in the Cyrus Cylinder is not so clear. The contents of the inscription do not clearly mandate that subject peoples are allowed to go home, but only that their gods can. The intent of the inscription is to legitimize Cyrus’ conquest of Babylon and the vast empire that came with it. 

Thus, while Cyrus is viewed very positively in Jewish history for granting permission to the Jewish community to rebuild the Temple and restore Jewish life in their homeland, the contents of his cylinder do not necessarily reflect a recognition of human rights and religious freedom. Will I nevertheless go to the Getty Villa to view the Cylinder during its visit to Los Angeles? You bet.

Elaine Goodfriend, adjunct lecturer in Jewish studies CSUN, The full version of this letter is at jewishjournal.com.


On the Oslo Accords 

I did not attend the American Freedom Alliance conference on “Oslo @ Twenty,” but if the Journal account (“20 Years Later, the Oslo Accord,” Oct. 4) is any indication, the lack of any support for the Oslo accords expressed at the conference means that the attendees were badly served.

Unmentioned in the article, and apparently at the conference, is the fact that the Israeli government itself has used the threat of not cooperating over that part of the Oslo accords that remain in effect to discourage independent Palestinian Authority behavior, such as statehood recognition from the United Nations. The fact is, Oslo is very much alive, especially in the minds of those working for peace. And so are the peace optimists. 

Barry H. Steiner, political science professor CSULB


A Thank You From Cantor Pressman

Thank you for this (“Unafraid of Death, Cantor Offers a Philosophical Love Fest,” Oct. 4). Not sure that one of so many people facing cancer deserves such a fuss, but I am honored.

Cantor Joel Pressman via jewishjournal.com


Boyarsky’s Loss Brings Empathy

I have met Rabbi Chaim Seidler-Feller, who is beloved by many (“Seeking Consolation,” Sept. 27). I’m glad he was a source of solace. The High Holy Days always lead me into meditation on the losses and the blessings of this life. Bill Boyarsky’s loss of his oldest daughter, Robin, is a wound I cannot imagine. In time, I hope it heals.

Linda Deutsch via jewishjournal.com


A really lovely piece, Bill. I wish I had a Chaim in my life. I think of Robin all the time, as I think about our Cindy.

Al Martinez via jewishjournal.com


correction

An article about Cantor Joel Pressman (“Unafraid of Death, Cantor Offers a Philosophical Love Fest,” Oct. 4) mistakenly reported that a cover story on Pressman had appeared in the Beverly Hills Courier. It was the Beverly Hills Weekly that published the story. 

Letter to the Editor: Marijuana, Persians and the Oslo Accord Read More »

‘Gravity’ and the Pew study

I have one big answer to the depressing findings of the Pew poll, but you’re not going to like it.

The Pew Research Center’s landmark new survey of American Jews came out last week, and the American Jewish community reacted about the way Sandra Bullock does when her tether snaps in “Gravity.” Except our “Oy vey!” probably could have been heard in space.

The bottom line of the study: Jews are becoming less … and less … and less Jewish. We are drifting away from religion like, well, Bullock from that space station. 

The long-awaited Pew study, initiated with admirable foresight by Jane Eisner, editor-in-chief of the Jewish Daily Forward, found that only 32 percent of these Jews say their Jewishness is a matter of religion. Fifty years ago, that number was close to 70 percent.

“That is a big and significant number,” said Greg Smith, the Pew’s director of U.S. religion surveys, in a statement accompanying the report. “The generational pattern suggests that it’s growing, and that’s very important, because the data show that Jews of no religion are much less connected to the Jewish community, are much less engaged and involved in Jewish organizations and are much less likely to be raising their children Jewish as compared to Jews who describe themselves as Jews by religion.”

We all know many Jews who are bagels-and-lox, “Curb Your Enthusiasm” types — what you might call Brunch Davidians. Not that there’s anything wrong with that. But Jewish law and practice is the scaffold on which Jewish culture and identity are built. Without Judaism, Jewishness disappears.

To add to the worries, the Pew study found that 71 percent of younger, [non-Orthodox Jews] are marrying out. Before 1970, the number of Jews with a non-Jewish spouse was only 17 percent. Intermarried Jews, Pew found, like Jews of no religion, are much less likely to be raising their children in the Jewish faith.

So, does this mean there won’t be any Judaism in the future? The short answer is: That’s up to us. 

There are three things we can, and must, do to stop the handwringing and reverse these trends.

First, we need to be very clear in our hearts why this matters. Each one of us who expresses concern has to be able to answer, clearly, this question: “So what?”

Now don’t skip ahead. Stay with that question. Why do you care that young American Jews are less and less Jewish, and if trends continue, their children and grandchildren will be even less so, or not at all? What is it that makes this religion, this culture, worth continuing? Funny how none of the discussions of the Pew study start with that question — because its answer is key to the solution.

Second, we must improve the experience of liberal Judaism. Not all synagogue services are boring, obscure and infantilizing, but too many are. Congregations that have innovated in their use of liturgy and music have been more successful in drawing people in than those that have not. This year, jewishjournal.com livecast the Kol Nidre service of Nashuva, the outreach congregation founded by my wife, Rabbi Naomi Levy. At least 60,000 people around the world watched all or part of the service, and judging by their comments, the experience was anything but boring. When you rebuild it, they will come.

That leads me to my one, big suggestion: conversion.

When I made this argument in the past, people looked at me like I was saying we should establish a Jewish state in Uganda. True, we have not been, for historical reasons, a proselytizing faith, but it’s time to rise above our history.

According to the Pew poll, 2 percent of Jews said they had formally converted to Judaism, 1 percent claimed to have informally. That’s 100,000 people. Say we double it. Triple it — or even add a zero. 

Can we?

Of course. We have the money and expertise to fund a creative and consistent marketing campaign aimed at conversion. Web sites and social media offer a low barrier to entry. Virtual engagement would be reinforced by actual outreach and education on the local level.

 This isn’t brain surgery — it’s branding, marketing and education. These are three things Jews happen to excel at. Jewish marketing ingenuity brought the world Polo, GAP and Levi’s. Jews turned pomegranates and hummus from foods to phenomena. Hey, three Jews — Plouffe, Axelrod and Emanuel — even sold America on electing a black president. We can sell the world anything. Why not Judaism?

If we don’t invite the rest of the world to experience the beauty, meaning and connectedness of Jewish life, we will never truly flourish. 

“Jews are losing such an opportunity to enrich their lives,” Rabbi Harold Schulweis once told me. “Converts are the most articulate and dedicated Jews I have met in a long time.”

The stories told by Jews-by-Choice reaffirm the opportunity to reach more like them.

“Judaism,” one once told me, “is the best-kept secret in the world.”

Meaning, connectedness, community and beauty — these are the essence of Jewish life, and they are what so many people long for. 

My suggestion: Put Ralph Lauren, Calvin Klein, Lynda Resnick, Axelrod, et al. in a room and have them come up with a marketing plan for the world’s best-kept secret. Put Judaism out there, and just watch people gravitate toward it. 


Rob Eshman is publisher and editor-in-chief of TRIBE Media Corp./Jewish Journal. E-mail him at robe@jewishjournal.com. You can follow him on Twitter @foodaism.

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Calendar: October 11-17

SAT | OCT 12

“THE HEBREW HILLBILLY”

Yeehaw! Shelley Fisher’s Hollywood journey begins in Memphis, Tenn. — and growing up Jewish in the Deep South with dreams of performing can make for a colorful childhood. This one-woman musical show, with 14 original songs by Fisher, Kenneth Hirsch and Harold Payne, is a deeply personal and hilarious ride. Directed by Chris DeCarlo. Through Nov. 3. Sat. 8 p.m. $35. Santa Monica Playhouse, 1211 Fourth St., Santa Monica. (800) 838-3006. SUN OCT | 13

“A DAY OF JEWISH LEARNING AND MUSIC”

Like harmony? Torah? Community? So does the Debbie Friedman School of Sacred Music! Come be a part of a day of prospective students, cantorial soloists and cantors. Whether you are there for the new repertoire, the professional networking or the spiritual nourishment, you’ll leave with a tune in your head. The program will be followed by an evening of song and story open to the community. Sun. 10 a.m.-5 p.m. $25. Hebrew Union College-Jewish Institute of Religion, Jack H. Skirball Campus, 3077 University Ave., Los Angeles. (213) 749-3424. ” target=”_blank”>theautry.org.

SEDER ARTS NIGHT

Don’t worry, it’s not officially Passover — but that doesn’t mean we can’t create some order. Attend a Nu ART SEDER and help directly fund new, creative and uniquely Jewish or community-led projects aimed to inspire. Attendees get a delicious vegetarian meal and a chance to vote on artists’ project submissions. Sun. 7 p.m. $18. RSVP to sederlosangeles@gmail.com. Gabba Gallery, 3126 Beverly Blvd., Los Angeles. TUE OCT | 15

“CREATIVE COLLABORATION IN MUSIC AND ARCHITECTURE”

Frank Gehry, Esa-Pekka Salonen and Nicolai Ouroussoff are in discussion about the process of planning, developing and constructing the Walt Disney Concert Hall. With a Harvard graduate and internationally reaching architect, a conductor laureate and former music director of the Los Angeles Philharmonic, and a Los Angeles Times and New York Times architecture critic moderating, the evening will be a special peek into expert passions. Tue. 7:30 p.m. Free (ticket required). Hammer Museum, 10899 Wilshire Blvd., Los Angeles. (310) 443-7000. WED OCT | 16

“THE BEETLE”

With his first child on the way, a rusty yellow Volkswagen Beetle and a nervous wife, Yishai Orian did what anyone would do in his position — he made a documentary. Follow the writer/director as he journeys to meet the previous owners of his beloved car, an auto-renovator in Jordan and, finally, his own newborn. Funny, exciting and sad, the documentary is a testament to letting go and moving forward. Wed. 6:30-8 p.m. Free. UCLA, Perloff Hall, Room 1102, Los Angeles. (310) 825-9646. ” target=”_blank”>laphil.com.


THU OCT | 17

GIL HOFFMAN

 

Let’s assume you can’t ever get enough of Israeli political commentary — well, neither can this guy! As the chief political correspondent and analyst for The Jerusalem Post, Hoffman is well connected to both Israeli and Palestinian leaders, interviewing every major figure across the Israeli political spectrum. A graduate of Northwestern University’s Medill School of Journalism, he wrote for American papers before joining the Israel Defense Forces and eventually became “the most optimistic man in Israel.” So, listen up — the man has things to say. Thu. 9:30 a.m. Location to be determined. (323) 761-8000. “>performingartslive.com.

Calendar: October 11-17 Read More »

Moving and Shaking: L.A. Mayor Eric Garcetti visits Wilshire Boulevard Temple and AFMDA gala

From left: Community leaders, philanthropists and clergy, including L.A. Mayor Eric Garcetti, Erika Glazer, Archbishop Jose Gomez, Rabbi Elissa Ben-Naim and Senior Rabbi Steven Leder attended Wilshire Boulevard Temple's rededication ceremony last month. Photo by Silvia Mautner.

More than 1,700 people, including Los Angeles Mayor Eric Garcetti, turned out for the community-wide dedication and interfaith choral concert at the renovated and recently reopened Wilshire Boulevard Temple (WBT) in Koreatown.

Singer-songwriter Burt Bacharach performed “What the World Needs Now Is Love” during a special closing ceremony at the synagogue, with audience members singing along and recording the performance on their cell phones.

The event took place on Sept. 29 and included benedictions from seven religious leaders: Archbishop of Los Angeles Jose Gomez, the Rev. William Epps of Second Baptist Church, the Rev. Elizabeth Gibbs Zehnder of Immanuel Presbyterian Church, the Islamic Center of Southern California’s Imam Asim Buyuksoy and Mahmoud Abdel-Baset, Shin-Hwa Park from the Church of Peace and WBT Cantor Don Gurney

WBT Rabbi Steven Leder gave welcoming remarks. Five descendants of the synagogue’s longest-serving rabbis from the 20th century read pieces about their relatives, wrapping up with Aaron Leder reading a piece about his father. Jerry Magnin commemorated his late uncle, “Rabbi to the Stars” Edgar Magnin.

Founded in 1862, WBT is the oldest congregation in Los Angeles. It moved to the Koreatown location in 1929. WBT opened its newly renovated campus on Wilshire Boulevard between Harvard and Hobart boulevards in time for this year’s High Holy Days, following a campaign that raised nearly $120 million.

Garcetti carried one of the congregation’s Torahs to the bimah during the event, at which he addressed the congregation.


AFMDA honorees Dina and Fred Leeds (center) with their seven children at Sunday's AFMDA inaugural L.A. gala. Photo by Michelle Mivzari.

12-year-old pianist Ethan Bortnick performed at the AFMDA L.A. gala last Sunday. Photo by Michelle Mivzari.

The International Ballroom at the Beverly Hilton hosts a crowd of approximately 1,000 guests for the AFMDA inaugural L.A. gala. Photo by Noam Chen:

Comedy legend Jackie Mason performs at AFMDA's inaugural Los Angeles gala. Photo by Michelle Mivzari.

Record producer Harmony Samuels and R&B singer Michelle Williams (of Destiny's Child) attended American Friends of Magen David Adom's Los Angeles gala. Photo by Michelle Mivzari.

American Friends of Magen David Adom (AFMDA) honorees Dina and Fred Leeds pose with their award at the AFMDA Los Angeles gala. Photo by Michelle Mivzari.

American Friends of Magen David Adom (AFMDA) honored pro-Israel activists and Los Angeles residents Dina and Fred Leeds during its inaugural local gala on Oct. 6 with its Humanitarian Award. The gala raised $3.8 million, which will assist Magen David Adom (MDA) — an Israel advocacy organization — with the opening of a new blood bank in Israel and fund additional services.

Over the years, the Leeds family has made contributions – both in time and resources – in support of Israel. Dina serves on the national board of AFMDA, an organization that raises funds for MDA. She and her husband serve on the board of pro-Israel advocacy organization, StandWithUs, as well. Their teenaged children, Robert and Alisa, have pitched in, too. Both of them used the opportunity of the recent b'nai mitzvahs to raise money for the organization.

Music and laughs helped highlight the contributions of the evening’s honorees. The event, which took place at the Beverly Hilton, featured performances by singer-songwriter Neil Sedaka and comedian Jackie Mason. Pianists Mona Golabek and Ethan Bortnick also performed.

More than 1,000 attendees turned out, including singer Michelle Williams. An additional 300 young professional between the ages of 20-40 attended the VIP after-party.

Eilat Shinar, director of the MDA blood services division, served as guest speaker.

Additional awards celebrated the contributions of AFMDA founding member Gaby Bashner, who was awarded the Women of Valor Lifetime Achievement Award and AFMDA Los Angeles board member Leba Sherman, who was recognized with the Woman of Valor Next Generation Award.


Moving and Shaking acknowledges accomplishments by members of the local Jewish community, including people who start new jobs, leave jobs, win awards and more, as well as local events that featured leaders from the Jewish and Israeli communities. Got a tip? E-mail it to ryant@jewishjournal.com.

Moving and Shaking: L.A. Mayor Eric Garcetti visits Wilshire Boulevard Temple and AFMDA gala Read More »