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April 13, 2007

Sam Zell is one tough Jew

Happily for them, most of the old-time Los Angeles anti-Semites who used to hang out at the downtown California Club are either dead or too old to care that a Jew is on the verge of
owning the L.A. Times.

Not just any Jew. Sam Zell looks as though he’s one tough Jew, probably even tougher than the old California Clubbers who stole the water from the Owens Valley and got rich in sneaky San Fernando Valley land deals.

Zell, a billionaire Chicago real estate developer, is the apparent winner in the battle for control of the Tribune Co., owner of the Times, the Chicago Tribune, several other newspapers, television stations, etc. The deal heavily burdens the company with debt and makes the employees his partner in the enterprise through creation of an employee stock ownership plan (ESOP).

Another Jew, David Geffen, is waiting in the wings, hoping to be either Zell’s joint-venture partner or to buy the Times from him.

However it turns out, we’ll probably have a Jew in charge of the Times, which was once one of old Los Angeles’ most famous WASP institutions. What a great day for old L.A. Jews with long memories of country clubs and downtown clubs that banned them; restrictive covenants that kept them out of certain fancy neighborhoods; anti-Semitic fraternities and sororities at USC and UCLA and law firms that never seemed able to find a place for a smart Jewish attorney. They also may have memories of the old Times, which, while not anti-Semitic, was a perfect reflection of the conservative Republican WASP culture of Los Angeles’ upper classes.

This culture would have had no room for Zell, a University of Michigan alum with a bachelor’s degree in 1963, a law degree in 1966 and a membership in Alpha Epsilon Pi, a Jewish fraternity.

I’ve never met Zell. But I got some insight from a story by Chicago Tribune reporters Michael Oneal and David Greising that noted, “Zell is known for his explosive, often profane outbursts, but colleagues say he is typically calm, focused and to the point.”

Then I watched a video of him being interviewed by the business editors and reporters of the Tribune. He was unlike any Times boss I ever met. He wore a striped sport shirt without tie or T-shirt and the kind of blue sport coat you’d buy at Target and wear with jeans. In fact, he likes jeans — and motorcycles.

In the video, he smiled a bit and talked about his Tribune deal in a relaxed, confident manner, not at all intimidated by the reporters. Why should he be? He’s a billionaire. They’re just reporters.

The most revealing moment in the interview came when one of the reporters asked Zell why he put together the deal.

“Because nobody has ever done it before,” he said. “The true test of an entrepreneur is someone who spends his life constantly testing his limits. The definition of an idiot is someone who has reached his goals.”

The deal, he said, “isn’t going to change my lifestyle, no matter what happens.” Then, in a moment that should be pondered by Tribune employees across the country, he said to the reporters, “It’s likely to change yours significantly.”

Did he mean they’d make a lot of money from their ESOP? Or will they see their retirement dollars fly away, Enron fashion? Or maybe, they’ll get laid off.

Zell’s family fled Poland the day before the Nazis invaded. An article in Dividend Alumni magazine, a publication of the University of Michigan’s business school, tells how Zell’s father, Bernard Zell, a grain broker, led his wife and young daughter on an 18-month journey across the Soviet Union to Japan and arrived in the United States in 1941. Sam was born that year.

“There’s this Yiddish word, derechertz, and it means respect,” Zell told Dividend Alumni writer James Tobin. “My father and mother, particularly my father, brought us up with the premise that respect was non-negotiable. Love was optional. I’m not saying this in a bad way. It was: ‘I want you to love me. But you have to respect me.’
“My dad was very, very strong and very confident. I had to be very confident and strong to succeed in his shadow.”

Forbes.com said his net worth is $4.5 billion. He began by buying a bunch of magazines, including Playboy, after his yeshiva classes in Chicago, taking them back to the suburbs on the train and selling them at a big markup to fellow students at his suburban school. In college, he got into property ownership and development. He could spot what was undervalued and make money from it. Thus he is perfect for the newspaper business, considered by Wall Street to be in terminal decline.

Many of us can relate to the Zell story, although ours probably does not have a billion- dollar outcome. The story is our heritage — fleeing from terror, making a difficult journey to the New World, struggling against all odds.

This was not the story told by most of those at the top levels of the Times when I got there in 1970. I was invited to luncheons for dignitaries in the most exclusive executive dining room. Everyone ate slowly and talked quietly. Silences were broken by the clink of expensive silverware. Nobody asked the dignitaries rude questions. I learned to eat slowly and not talk with my hands.

But the old Times was disappearing. Jews moved into top positions. As the years went on, one of our publishers was Dave Laventhol. We had a Jewish managing editor, a Jewish national editor and many other Jewish editors and reporters.

More than that, the grand lady of the Times, Dorothy Chandler, who was a daughter of a Long Beach merchant family and not part of the L.A. establishment, had made friends with Westside Jews. She was building the Music Center and figured that the culture-loving Jewish community would help finance the place. She helped Jews join the L.A. mainstream.

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Remember the Days of Remembrance

At the ground level of the U.S. Capitol in Washington, D.C., is a brass marker that delineates the physical center of the District of Columbia. From this point emanates the quadrants that
divide our capital city into the familiar NW, NE, SE and SW.

Arguably, this is also the figurative center of our nation. According to legend, George Washington himself chose this as the site for the seat of our great experiment in democracy. Directly above this is the Capitol rotunda, the magnificent sanctuary of freedom in which presidents and dignitaries have been honored with the privilege of lying in state.

In fact, one of my earliest recollections of anything civic is of our fallen President John F. Kennedy lying in repose, as millions of grieving Americans — black, white, Christian and Jewish — filed past his flag-draped coffin.

So here I was in spring 2003, on a stage in the middle of this building, overlooking a standing-room-only audience, with C-SPAN cameras and other outlets filming the event. Directly in front of me were Elie Wiesel and Colin Powell. To my right was Danny Ayalon, the Israeli ambassador to the United States.

In those heady days after we thought we had vanquished our enemies in Iraq and erroneously assumed that the mission had been “accomplished,” Secretary of State Powell was arguably the second most powerful man in the world. At that point, my question to myself, as I sat there for an hour and a half waiting for my turn to speak, was, “What the hell am I doing here?”

The occasion was the national observance of Yom HaShoah during the period that is officially known in America as Days of Remembrance, the period designated under an act of Congress to commemorate the Holocaust in the United States, as part of the same legislation that established the United States Holocaust Memorial Museum.

The answer to my question as to how I came to be on this platform, 58 feet below the frieze depicting the founding of our nation — from the landing of Columbus through the tribulations of Pocahontas, the reading of the Declaration of Independence, the discovery of gold in California and the birth of aviation in the United States– lies in the creation of this museum, now the second most visited in Washington. In 2002, I had been appointed by President Bush to serve on the museum’s council, its governing board.

Five weeks before this event, I was asked if I could read Hebrew, and if so, if I would like to recite Kaddish at the close of the ceremony. Given that the ashes of my grandparents and two of my uncles (ages 5 and 7 at the time of their murders) are scattered among the dust at Auschwitz, I could think of no higher privilege. So here I was.
As I waited my turn to speak, staring at the back of Powell’s head for an hour and a half, I scanned the crowd and saw many survivors. Included among them was my mother, along with my wife and four young children. Every time my eyes would come in contact with those of my mother’s, I would see her eyes welling up with tears, causing mine to weep, as well.

Such were the emotions of this day. The one question that haunted me during that time — and will forever — was whether my grandparents, as they were facing a certain death, separated from four of their children, ever imagined that any of them would survive, let alone prosper. Indeed, what could they have been thinking during those bleak moments? I will never know. What I know for certain is they could never have imagined this.

The day progressed with the lighting of six candles by survivors, each accompanied by a member of Congress. Then there were speeches by Wiesel and Powell, followed by a stirring rendition of “El Moleh Rachamin,” the prayer for the dead.

Finally, I rose to recite the Kaddish, which I felt I was doing for millions of people who had no one to recite it for them. To do this in this place, in the center of our Capitol, where presidents lie in state, in a spot picked by Washington himself, was among the most powerful experiences of my life, and one which I shall never forget.

At the time of my mother’s liberation at Bergen-Belsen, then ravaged by epidemic typhus, she weighed less than 40 kilograms and undoubtedly was near death. Now, 52 years later, she sat in the third row of the rotunda, surrounded by statues of Lincoln and Jefferson and magnificent portraits of our founding fathers, as well as four grandchildren, and watched me recite Kaddish for her parents and brothers.

The reason I tell this story is not to talk about me. Rather, it is to reflect on the greatness of this nation that has opened its arms to the Jewish people and to so many others. There is no other country in the world where this could happen. None. On Thursday, April 19, Yom HaShoah will again be marked by a ceremony in the Capitol rotunda. The day before, President Bush will pay a personal visit to our nation’s Holocaust Memorial Museum. So in addition to lighting a yahrtzeit candle Saturday night, please remember to say a prayer and thank God for the privilege of living in this great land.

May the souls of those who perished in the Shoah rest in peace and may God bless America.

Joel Geiderman is currently the vice chairman of the United States Holocaust Memorial Council.

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