“Robertson and Pico … Burger Bar that late food … motzei shabbas chill dude … breaking up that bread soon … looking fly is what I’m into … I’m a good Jew … don’t let it fool you … fighting for my people like jujitsu.”—Judah Fire
Rony Yehuda loves Pico-Robertson, and he wants everybody to know it.
The 32-year old Jewish rapper, who goes by the stage name Judah Fire, produced a music video titled “Pico & Robertson (The Anthem)” with his friend David Levin, whose rapper moniker is Lev King D. The video, which can be found on YouTube, has garnered 1,300 views in six days. It is one of a number of rap-style music videos the singer has posted on social media.
The video features Judah and Lev with a group of friends at landmark Pico-Robertson kosher restaurants, synagogues and the corner Walgreens as both rap their love for the neighborhood and Judaism:
“We Don’t run no we don’t hide … got so much light …
‘bout to open up a depot … on Robertson ‘n Pico” (Lev King D).
A native of Tucson, AZ, Judah moved to Pico-Robertson about three years ago. He was seeking a more spiritual environment and when he found Pico-Robertson, he fell in love with the Jewish vibrancy of the neighborhood.
“My music is about raising the consciousness of redemption and uplifting people,” Judah, who is a follower of the Chabad movement, said.
Filmed about a month ago, in the midst of the pro-Israel rallies, the video also shows cars driving by waving Israeli flags, many of which had just come from a rally. “It was a coincidence that the rallies were happening at the same time we were filming the video,” Judah said. “I want people to know that Jews don’t hide. We wear our yarmulkes in public and are proud to be Jewish.”
While Judah is working to make it in the music business, he works as a Kosher supervisor at a local Kosher market to pay the bills.
“I am on a journey to make it in the music business, but I also am on a journey to spread the light of Judaism,” Judah said.
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