What’s the Big Idea?

The Jewish Federation of Greater Los Angeles is convinced that someone out there has an idea that can transform Jewish life, and it is willing to pay for it.

This week, Federation launched “The Next Big Jewish Idea,” part of its centennial celebration for 2011.

“There have been a lot of great Jewish ideas that have transformed Jewish life. There has been everything from the blue-and-white tzedakah box to Hadassah to Birthright Israel, and these have all become firmly entrenched in our Jewish life,” said Scott Minkow, Federation’s vice president of partnerships and innovation. “So our thinking is the next idea is out there. What is next?”

Individuals 13 and older or organizations can submit ideas that fall into one of the Federation’s three priority areas — ensuring the Jewish future, serving Jews in need or engaging the wider community. Winning ideas will have the potential for broad and lasting impact.

Ideas can be submitted now through March 31 at