A billboard at the Hippodrome theater in London depicts a blonde woman in her early thirties. She is wearing a white tank-top that shows her sleeve tattoo. The billboard reads, “Why am I 500% more likely to suffer hate crime?” It is followed by the hashtag, #BecauseImJewish. It is a spunky message in times when we need to be bold. Anti-Jewish hatred is surging. This billboard is one way to call out the haters.
I try to imagine the average theater goer who is not Jewish arriving to watch “Les Miserables.” I wonder whether that person sees the billboard and decides to check their unconscious anti-Jewish bias at the door. I somehow doubt #stopantisemitism will mute their unvoiced feelings. Campaigns like this one may make Jews feel like we are standing up to haters. But to those who hate Jews, this type of campaign makes Jews look weak.
Another campaign in Los Angeles seems to recognize the unlikelihood that poster campaigns prevent anti-Jewish hatred. “Can a billboard end antisemitism?” It then answers its own question: “No. But you are not a billboard.” Good point. But still, I wonder who the audience is. We do not need billboard campaigns to remind antisemites that they hate Jews.
I was recently talking to a friend of mine about my own decision to convert to Judaism. She said, “It amazes me that people want to convert to Judaism when there is so much anti-Jewish hatred.” I replied, “Quite the reverse is true. After three decades fighting such hatred from outside of the Jewish community, I now have 13 million new friends who care about me.” I have never felt safer.
My decision to convert to Judaism happened shortly after retiring from USC Shoah Foundation. A few weeks later I was at the Western Wall and realized that after many years fighting antisemites, I would rather spend the rest of my life being a part of the Jewish people. We overcome hatred. History is on our side.
At a recent Holocaust education program someone from the audience asked me a fear-loaded question about a small neo-Nazi group in their state. I responded that there was not a single neo-Nazi group that could muster 250 people on a cold winter evening, no matter how significant their hell-bent hatred. What are we so scared of? We out number them.
Changing society requires laws, policies and personal engagement, not billboards.
I am not saying do not fight back. I am saying be smart about it. Be open, be vulnerable, allow people to experience the wonder of the Jewish story. Jewish defense organizations need to dial back the poster campaigns explaining how much we suffer. Resources need to be directed toward keeping institutions that display antisemitic tendencies accountable; to inform politicians about anti-Jewish hatred; to teach classroom teachers; and to challenge universities. The anti-Zionism must stop. Changing society requires laws, policies and personal engagement, not billboards.
I am battle-scarred when it comes to the topic of anti-Jewish hatred. In my 30-year career, I have taken on Holocaust deniers, neo-Nazis and Christian institutions. I know what it is like to receive hate mail and death threats.
I still believe the best way to protect ourselves is to be more confident and grateful for who we are, for our community, our history, our values, our religion and having one another.
That said, I still believe the best way to protect ourselves is to be more confident and grateful for who we are, for our community, our history, our values, our religion and having one another. If you think this is the soft option, do not be so sure. It takes more courage to be quietly confident in ourselves. It takes commitment to hold on to those things that have sustained us for generations — faith, trust, education, and community.
To all the security organizations and individuals that stand guard and protect our physical bodies, thank you! As a Holocaust scholar I know exactly how lethal anti-Jewish hatred can be. There are many who hate us enough to kill us. We need to guard our doors. We also need to keep an open door. It means being willing to engage with those who despise us — especially those who despise us.
If we want to feel safer, billboards won’t help. We must double down on what makes us special — our loyalty to one another, our fierce sense of identity, our confidence and trust in one another. We feel vulnerable because the threat is real. We must also remember that we are the best protected group on the planet, and that’s not due to El Al security; it’s because we have one another.
Fighting anti-Jewish hatred outside of the Jewish community was lonely, hard and demoralizing. What do I care now if people hate me? I am grateful I have you!
Stephen D. Smith is CEO of StoryFile and Executive Director Emeritus at USC Shoah Foundation.
Antisemitism Is on the Rise, So Let’s Get Closer
Stephen Smith
A billboard at the Hippodrome theater in London depicts a blonde woman in her early thirties. She is wearing a white tank-top that shows her sleeve tattoo. The billboard reads, “Why am I 500% more likely to suffer hate crime?” It is followed by the hashtag, #BecauseImJewish. It is a spunky message in times when we need to be bold. Anti-Jewish hatred is surging. This billboard is one way to call out the haters.
I try to imagine the average theater goer who is not Jewish arriving to watch “Les Miserables.” I wonder whether that person sees the billboard and decides to check their unconscious anti-Jewish bias at the door. I somehow doubt #stopantisemitism will mute their unvoiced feelings. Campaigns like this one may make Jews feel like we are standing up to haters. But to those who hate Jews, this type of campaign makes Jews look weak.
Another campaign in Los Angeles seems to recognize the unlikelihood that poster campaigns prevent anti-Jewish hatred. “Can a billboard end antisemitism?” It then answers its own question: “No. But you are not a billboard.” Good point. But still, I wonder who the audience is. We do not need billboard campaigns to remind antisemites that they hate Jews.
I was recently talking to a friend of mine about my own decision to convert to Judaism. She said, “It amazes me that people want to convert to Judaism when there is so much anti-Jewish hatred.” I replied, “Quite the reverse is true. After three decades fighting such hatred from outside of the Jewish community, I now have 13 million new friends who care about me.” I have never felt safer.
My decision to convert to Judaism happened shortly after retiring from USC Shoah Foundation. A few weeks later I was at the Western Wall and realized that after many years fighting antisemites, I would rather spend the rest of my life being a part of the Jewish people. We overcome hatred. History is on our side.
At a recent Holocaust education program someone from the audience asked me a fear-loaded question about a small neo-Nazi group in their state. I responded that there was not a single neo-Nazi group that could muster 250 people on a cold winter evening, no matter how significant their hell-bent hatred. What are we so scared of? We out number them.
I am not saying do not fight back. I am saying be smart about it. Be open, be vulnerable, allow people to experience the wonder of the Jewish story. Jewish defense organizations need to dial back the poster campaigns explaining how much we suffer. Resources need to be directed toward keeping institutions that display antisemitic tendencies accountable; to inform politicians about anti-Jewish hatred; to teach classroom teachers; and to challenge universities. The anti-Zionism must stop. Changing society requires laws, policies and personal engagement, not billboards.
I am battle-scarred when it comes to the topic of anti-Jewish hatred. In my 30-year career, I have taken on Holocaust deniers, neo-Nazis and Christian institutions. I know what it is like to receive hate mail and death threats.
That said, I still believe the best way to protect ourselves is to be more confident and grateful for who we are, for our community, our history, our values, our religion and having one another. If you think this is the soft option, do not be so sure. It takes more courage to be quietly confident in ourselves. It takes commitment to hold on to those things that have sustained us for generations — faith, trust, education, and community.
To all the security organizations and individuals that stand guard and protect our physical bodies, thank you! As a Holocaust scholar I know exactly how lethal anti-Jewish hatred can be. There are many who hate us enough to kill us. We need to guard our doors. We also need to keep an open door. It means being willing to engage with those who despise us — especially those who despise us.
If we want to feel safer, billboards won’t help. We must double down on what makes us special — our loyalty to one another, our fierce sense of identity, our confidence and trust in one another. We feel vulnerable because the threat is real. We must also remember that we are the best protected group on the planet, and that’s not due to El Al security; it’s because we have one another.
Fighting anti-Jewish hatred outside of the Jewish community was lonely, hard and demoralizing. What do I care now if people hate me? I am grateful I have you!
Stephen D. Smith is CEO of StoryFile and Executive Director Emeritus at USC Shoah Foundation.
Did you enjoy this article?
You'll love our roundtable.
Editor's Picks
Israel and the Internet Wars – A Professional Social Media Review
The Invisible Student: A Tale of Homelessness at UCLA and USC
What Ever Happened to the LA Times?
Who Are the Jews On Joe Biden’s Cabinet?
You’re Not a Bad Jewish Mom If Your Kid Wants Santa Claus to Come to Your House
No Labels: The Group Fighting for the Political Center
Latest Articles
Israeli Journalist at VBS, 2026 Jewish Educator Awards Recipients
Superstitions and the Training Wheels of Faith
At Israel’s Low Point, Montreal Federation Throws a Wild Party
Rabbis of LA | The Rembaums’ Happy Life Together
Some LA Business Owners and Residents Taking Safety Into Their Own Hands
‘The Israeli in Me Came Out’: At 81, Howard Rosenman Fought His Attackers
Jewish Activist Says She Won’t Be Silenced After Being Attacked at the University of Michigan
Benichou hopes to see more people speaking up.
A Popular Skewer Recipe
There is a benefit of roasting food on skewers, à la shish kebab. By cutting meat and vegetables into smaller uniform pieces, the marinade coats more and the food cooks evenly.
Table for Five: Chayei Sarah
Commitment To Love
Settling on the Outskirts – A poem for Parsha Chayei Sara
The life of Sara ends with death.
A Moment in Time: Beyond Politics
A Bisl Torah ~ Love at First Hearing
Is attraction based solely on the physical? Or is chemistry based on something deeper?
Why Moses’ Name Is Changed to Menasseh in Judges
Why Israel’s Messy Election Should Worry Washington
The tight relationship between Trump and Netanyahu masks the real debate over Israel churning in the Republican Party, and Israel’s standing among Democrats has never been lower.
Jewish Community Weighs Implications of Democrats’ Midterm Election Victories
Some emphasized the importance of combating antisemitism and protecting Jewish safety, while others called for political engagement and cooperation across party lines.
Print Issue: Election Fever | November 6, 2026
What comes next?
Rosner’s Domain: Weeks of Known Unknowns
So here we are, stuck with just a few bad options to consider. And that’s just the political superposition of undetermined future – alongside it there’s also the possible – probable? – war with Iran.
The Switched Passport: A Lesson in Seeing the Other
That is my hope: that by finding things we can do together, by recognizing each other’s humanity, we might come to see each other more fully.
After the Last Out, Collect a Different Kind of Card
At a time when Jewish education is competing for attention in a world dominated by screens, sports, short-form videos and endless streams of content, these easily collectable cards offer a different kind of engagement.
6 Jewish Takeaways from the Midterm Elections
There is little chance that the combination of a weakened Trump and an emboldened Democratic Congress produces similar levels of support for aggressive action against Iran and its proxies, and other policies that a wide spectrum of Israelis see as crucial to their security.
Israel Drives Them Crazy
In the diaspora and in Israel, we cannot turn back the clock and undo the harm that was done to us. But we can shape our own future. Israel is strong and resolute. So must we be.
A Democratic-Run Congress Will Target Israel as Well as Trump
Democrats who were long considered “moderates” or even pro-Israel have been signaling over the course of the last year that they can no longer be relied upon to back a Jewish state under assault by Iran and its terrorist proxies.
Why Jewish Unity Is So Difficult
When each dispute seems existential, an error is a catastrophe and disagreement seems like betrayal.
Torah Portion: Chayei Sarah
The Torah offers a comforting view of a life beyond this life. We aren’t told what it will be exactly — yes, it’s abstract and vague — but we are told it’s waiting for us as it was for Abraham.
The NAZA Election — Israel and the Jews were Collateral Damage on Tuesday
History teaches that you can always trust the fanatics to overplay their hand, allowing muscular moderates to reassert power.
Present at the Scene: The 2026 Mid Term Elections and the Jewish Vote
How do voters reconcile longstanding party loyalties with changing views of Israel, communal security and American political leadership?
More news and opinions than at a Shabbat dinner, right in your inbox.