A billboard at the Hippodrome theater in London depicts a blonde woman in her early thirties. She is wearing a white tank-top that shows her sleeve tattoo. The billboard reads, “Why am I 500% more likely to suffer hate crime?” It is followed by the hashtag, #BecauseImJewish. It is a spunky message in times when we need to be bold. Anti-Jewish hatred is surging. This billboard is one way to call out the haters.
I try to imagine the average theater goer who is not Jewish arriving to watch “Les Miserables.” I wonder whether that person sees the billboard and decides to check their unconscious anti-Jewish bias at the door. I somehow doubt #stopantisemitism will mute their unvoiced feelings. Campaigns like this one may make Jews feel like we are standing up to haters. But to those who hate Jews, this type of campaign makes Jews look weak.
Another campaign in Los Angeles seems to recognize the unlikelihood that poster campaigns prevent anti-Jewish hatred. “Can a billboard end antisemitism?” It then answers its own question: “No. But you are not a billboard.” Good point. But still, I wonder who the audience is. We do not need billboard campaigns to remind antisemites that they hate Jews.
I was recently talking to a friend of mine about my own decision to convert to Judaism. She said, “It amazes me that people want to convert to Judaism when there is so much anti-Jewish hatred.” I replied, “Quite the reverse is true. After three decades fighting such hatred from outside of the Jewish community, I now have 13 million new friends who care about me.” I have never felt safer.
My decision to convert to Judaism happened shortly after retiring from USC Shoah Foundation. A few weeks later I was at the Western Wall and realized that after many years fighting antisemites, I would rather spend the rest of my life being a part of the Jewish people. We overcome hatred. History is on our side.
At a recent Holocaust education program someone from the audience asked me a fear-loaded question about a small neo-Nazi group in their state. I responded that there was not a single neo-Nazi group that could muster 250 people on a cold winter evening, no matter how significant their hell-bent hatred. What are we so scared of? We out number them.
Changing society requires laws, policies and personal engagement, not billboards.
I am not saying do not fight back. I am saying be smart about it. Be open, be vulnerable, allow people to experience the wonder of the Jewish story. Jewish defense organizations need to dial back the poster campaigns explaining how much we suffer. Resources need to be directed toward keeping institutions that display antisemitic tendencies accountable; to inform politicians about anti-Jewish hatred; to teach classroom teachers; and to challenge universities. The anti-Zionism must stop. Changing society requires laws, policies and personal engagement, not billboards.
I am battle-scarred when it comes to the topic of anti-Jewish hatred. In my 30-year career, I have taken on Holocaust deniers, neo-Nazis and Christian institutions. I know what it is like to receive hate mail and death threats.
I still believe the best way to protect ourselves is to be more confident and grateful for who we are, for our community, our history, our values, our religion and having one another.
That said, I still believe the best way to protect ourselves is to be more confident and grateful for who we are, for our community, our history, our values, our religion and having one another. If you think this is the soft option, do not be so sure. It takes more courage to be quietly confident in ourselves. It takes commitment to hold on to those things that have sustained us for generations — faith, trust, education, and community.
To all the security organizations and individuals that stand guard and protect our physical bodies, thank you! As a Holocaust scholar I know exactly how lethal anti-Jewish hatred can be. There are many who hate us enough to kill us. We need to guard our doors. We also need to keep an open door. It means being willing to engage with those who despise us — especially those who despise us.
If we want to feel safer, billboards won’t help. We must double down on what makes us special — our loyalty to one another, our fierce sense of identity, our confidence and trust in one another. We feel vulnerable because the threat is real. We must also remember that we are the best protected group on the planet, and that’s not due to El Al security; it’s because we have one another.
Fighting anti-Jewish hatred outside of the Jewish community was lonely, hard and demoralizing. What do I care now if people hate me? I am grateful I have you!
Stephen D. Smith is CEO of StoryFile and Executive Director Emeritus at USC Shoah Foundation.
Antisemitism Is on the Rise, So Let’s Get Closer
Stephen Smith
A billboard at the Hippodrome theater in London depicts a blonde woman in her early thirties. She is wearing a white tank-top that shows her sleeve tattoo. The billboard reads, “Why am I 500% more likely to suffer hate crime?” It is followed by the hashtag, #BecauseImJewish. It is a spunky message in times when we need to be bold. Anti-Jewish hatred is surging. This billboard is one way to call out the haters.
I try to imagine the average theater goer who is not Jewish arriving to watch “Les Miserables.” I wonder whether that person sees the billboard and decides to check their unconscious anti-Jewish bias at the door. I somehow doubt #stopantisemitism will mute their unvoiced feelings. Campaigns like this one may make Jews feel like we are standing up to haters. But to those who hate Jews, this type of campaign makes Jews look weak.
Another campaign in Los Angeles seems to recognize the unlikelihood that poster campaigns prevent anti-Jewish hatred. “Can a billboard end antisemitism?” It then answers its own question: “No. But you are not a billboard.” Good point. But still, I wonder who the audience is. We do not need billboard campaigns to remind antisemites that they hate Jews.
I was recently talking to a friend of mine about my own decision to convert to Judaism. She said, “It amazes me that people want to convert to Judaism when there is so much anti-Jewish hatred.” I replied, “Quite the reverse is true. After three decades fighting such hatred from outside of the Jewish community, I now have 13 million new friends who care about me.” I have never felt safer.
My decision to convert to Judaism happened shortly after retiring from USC Shoah Foundation. A few weeks later I was at the Western Wall and realized that after many years fighting antisemites, I would rather spend the rest of my life being a part of the Jewish people. We overcome hatred. History is on our side.
At a recent Holocaust education program someone from the audience asked me a fear-loaded question about a small neo-Nazi group in their state. I responded that there was not a single neo-Nazi group that could muster 250 people on a cold winter evening, no matter how significant their hell-bent hatred. What are we so scared of? We out number them.
I am not saying do not fight back. I am saying be smart about it. Be open, be vulnerable, allow people to experience the wonder of the Jewish story. Jewish defense organizations need to dial back the poster campaigns explaining how much we suffer. Resources need to be directed toward keeping institutions that display antisemitic tendencies accountable; to inform politicians about anti-Jewish hatred; to teach classroom teachers; and to challenge universities. The anti-Zionism must stop. Changing society requires laws, policies and personal engagement, not billboards.
I am battle-scarred when it comes to the topic of anti-Jewish hatred. In my 30-year career, I have taken on Holocaust deniers, neo-Nazis and Christian institutions. I know what it is like to receive hate mail and death threats.
That said, I still believe the best way to protect ourselves is to be more confident and grateful for who we are, for our community, our history, our values, our religion and having one another. If you think this is the soft option, do not be so sure. It takes more courage to be quietly confident in ourselves. It takes commitment to hold on to those things that have sustained us for generations — faith, trust, education, and community.
To all the security organizations and individuals that stand guard and protect our physical bodies, thank you! As a Holocaust scholar I know exactly how lethal anti-Jewish hatred can be. There are many who hate us enough to kill us. We need to guard our doors. We also need to keep an open door. It means being willing to engage with those who despise us — especially those who despise us.
If we want to feel safer, billboards won’t help. We must double down on what makes us special — our loyalty to one another, our fierce sense of identity, our confidence and trust in one another. We feel vulnerable because the threat is real. We must also remember that we are the best protected group on the planet, and that’s not due to El Al security; it’s because we have one another.
Fighting anti-Jewish hatred outside of the Jewish community was lonely, hard and demoralizing. What do I care now if people hate me? I am grateful I have you!
Stephen D. Smith is CEO of StoryFile and Executive Director Emeritus at USC Shoah Foundation.
Did you enjoy this article?
You'll love our roundtable.
Editor's Picks
Israel and the Internet Wars – A Professional Social Media Review
The Invisible Student: A Tale of Homelessness at UCLA and USC
What Ever Happened to the LA Times?
Who Are the Jews On Joe Biden’s Cabinet?
You’re Not a Bad Jewish Mom If Your Kid Wants Santa Claus to Come to Your House
No Labels: The Group Fighting for the Political Center
Latest Articles
Sinai Rabbis Publish Guide to Help Clergy Navigate Unimaginable Loss
Before Auschwitz: The Forgotten Nazi Program That Paved the Way for the Holocaust
When Renting Beats Buying, Los Angeles Risks Losing Its Jewish Future
Rabbis of LA | Justice, Justice Rabbi Simonds Pursues
Birthright Israel Summer Event, New Interim Rabbi, NLP Hike
From Balaboosta to CookUnity: Chef Einat Admony Shares Her Food Across the U.S.
Nature’s Candy: A Sweet Fig, Date and Nut Cake
Baking this cake brought back the memories of Friday nights and holiday gatherings at my parents’ home.
Table for Five: Ki Tavo
Jewish History
Rosner’s Domain | Has Oct. 7 Made Israelis More Religious?
Several surveys showed that there is substance to the claim that a degree of Jewish “strengthening” is evident in the Israeli public. However, all the studies so far have dealt with adult society.
The Nexus of the Ruffalo Problem
Once the target is Jews rather than Israeli policy, the Nexus Document itself takes over.
Israel Has No Shortage of Biomedical Startups, but Where Are the Global Companies?
This may be Israel’s blind spot. The system is exceptionally good at creating biomedical startups but not equally optimized for turning the strongest of them into enduring global companies.
The Legacy of Everyday Love
We may not remember every conversation or every accomplishment, but we remember how people made us feel. In the end, it is those ordinary acts of kindness that stay with us the longest.
Could Jon Ossoff Become the First Jewish President?
It is possible that a record four Jewish candidates will be on a debate stage, vying to become the Democratic nominee for the 2028 presidential election.
Intermarriage and the Conservative Movement – A Different Approach
While I understand and sympathize with the issues confronting Conservative rabbis and synagogues in the United States concerning intermarriage, allowing Conservative rabbis to officiate at intermarriages will not solve that problem.
Why I Don’t Care About Antisemitism
Maybe we are fighting the wrong battle.
America’s First, Remarkable Flag, a Reminder of Biblical Faith
The Continental Union Flag deserves to be remembered as a window into the political process of independence, as in the time of biblical Israel.
I’m So (Sorta) Sorry
The classic case of a “nonapology” apology is when the allegedly contrite offender says something to the effect of “I’m so sorry that you’re upset.” Note that the speaker doesn’t actually acknowledge doing anything wrong.
What the Return of Yehuda Katz Says About Israel’s Covenant With Its People
Most nations honor their fallen, but Israel does something more. We make a covenant with them.
Off the Hook
Without noticing it, my body has gone from a shiny new Audi to a dented rent-a-wreck. I went from “Let me get it” to “Just give me two minutes to catch my breath.”
AIPAC’s New Challenge
AIPAC’s leaders face fundamental strategic questions unlike those they have confronted in the modern era.… Their ability to adapt to these new circumstances will define not only their future, but that of the U.S.-Israel relationship in this uncertain era.
“Genocidaire: A Twilight Zone Episode”
Once an accusation this explosive becomes accepted as fact, it changes the moral status of the accused. Israelis become genocidaires. Zionists become supporters of genocide. Jews who support Israel become apologists for genocide.
Lesson from Montreal: When Will Jews Learn to be Offended?
Jews must attack the lies with the same fervor our enemies spew them.
Why Annette Shapiro Transcends Obituaries
Remembering Annette Shapiro: A Smile Eternal
Maintaining a positive disposition so consistently is difficult to pull off. I know I can’t.
Jewish Federation and AJU: In Memory of Annette Shapiro
In Loving Memory, 1930–2026
Mark Ruffalo Once Admitted the ‘Genocide’ Libel Fuels Antisemitism. Now He’s Doing It Again?
The most devastating rebuttal to Mark Ruffalo in 2026 comes from Mark Ruffalo himself in 2021.
More news and opinions than at a Shabbat dinner, right in your inbox.