fbpx

Love in the time of Elul

David Suissa is President of Tribe Media/Jewish Journal, where he has been writing a weekly column on the Jewish world since 2006. In 2015, he was awarded first prize for "Editorial Excellence" by the American Jewish Press Association. Prior to Tribe Media, David was founder and CEO of Suissa Miller Advertising, a marketing firm named “Agency of the Year” by USA Today. He sold his company in 2006 to devote himself full time to his first passion: Israel and the Jewish world. David was born in Casablanca, Morocco, grew up in Montreal, and now lives in Los Angeles with his five children.

https://jewishjournal.com/wp-content/uploads/2020/04/jj_avatar.jpg
David Suissa
David Suissa is President of Tribe Media/Jewish Journal, where he has been writing a weekly column on the Jewish world since 2006. In 2015, he was awarded first prize for "Editorial Excellence" by the American Jewish Press Association. Prior to Tribe Media, David was founder and CEO of Suissa Miller Advertising, a marketing firm named “Agency of the Year” by USA Today. He sold his company in 2006 to devote himself full time to his first passion: Israel and the Jewish world. David was born in Casablanca, Morocco, grew up in Montreal, and now lives in Los Angeles with his five children.

I confess there’s something that’s always bothered me about this time of year, when we put such a big emphasis on reflecting on our mistakes. Why only now? Isn’t this something we should be doing all year? As a community, we certainly do plenty of it, through the very act of constantly challenging one another.

We don’t wait for the month of Elul to expose our communal failures. We do it every day on Facebook, on blogs, in our community papers, in letters to the editors, at our Shabbat tables, at conferences and anywhere else we come into contact with Jews with whom we disagree.

The essence of this time of year, however, is very personal, and it calls for repentance — the notion that after we identify our mistakes of the past year, we must repent to God and to those we have hurt.

But if we have to repent, why wait a whole year? 

Wouldn’t it be better to ask for forgiveness promptly, while the mistakes are still fresh in everyone’s mind and before they have a chance to fester?

This is why the year-end ritual is often not taken seriously, with many people asking for mechilla (forgiveness) just to be safe, without being exactly sure how they messed up.

I understand the religious timing. The 40 days that comprise the month of Elul and the time between Rosh Hashanah and Yom Kippur symbolize the 40 days some 3,300 years ago at Sinai when our ancestors wondered if God would ever forgive them for their fling with the Golden Calf.

When Moses came down from the mountain on the day that is now Yom Kippur to announce that God had indeed forgiven the Jews and given them a second chance (and a second set of tablets), it gave these 40 days a halo of Divine goodwill.

“During the month of Elul, G-d is more accessible, so to speak,” Rabbi Yossi Marcus writes on AskMoses.com. “During the rest of the year He is like a king sitting in his palace, receiving guests by appointment only. … Not so during Elul. Then the King is ‘out in the field.’ He’s in a good mood and anyone can come and talk to him. The protocol of the palace is discarded.

“Elul is the time when we are given a leg up, a Divine boost, in our spiritual careers.”

I get that, but it still bothers me. First, God can’t forgive us for our sins against other people, and those people are always available if we want to seek forgiveness. And two, as far as our sins against God, shouldn’t an all-powerful Creator always be in the field to listen to our pleas and help our “spiritual careers”?

Let’s say, for the sake of discussion, that we took more of a yearlong approach to the spiritual staples of Elul and the High Holy Days. What, then, could we focus on at this time of year? What spiritual staple could we add? 

I would vote for love.

Yes, love.

It’s a word Christians use religiously, but Jews evidently find too shmaltzy and nebulous.

But here’s the point: Until we remind ourselves of what and why and whom we love, we can’t truly repent and, ultimately, renew ourselves, which is the highest purpose of the High Holy Days. Love elevates and deepens the whole process.

The more we love, the better we repent, the deeper we renew.

We can deepen our love in countless areas. There is our love for the gifts God has given us; our love for the world He has created, with all its imperfections; our love for our people and our story, with all our imperfections; our love for our family, our Torah, our friends, our community, our soul mates, and the needy stranger; our love for repairing the world.

Just as we delve into Torah study, we can delve into love. We can study what our Sages, holy books and commentators say about love. We can contemplate the unique power of this commandment and why it’s a lot more complicated than just saying or thinking, “I love you.” 

By developing a deeper spiritual and intellectual attachment to love, we may also find it easier to ask for forgiveness as well as to forgive.

Of course, the more we refine and practice love, the less we’ll hurt people and have to ask for forgiveness in the first place. 

Elul itself suggests love. In Hebrew, the word is also an acronym for “I am my Beloved and my Beloved is mine” (“Ani l’dodi v’dodi li”), the famous quote from Song of Songs 6:3, where the Beloved is God and the “I” is the Jewish people. What better way to honor the month of Elul than through a reaffirmation of our love for all God has given us, including love itself?

Jews are very good at the tough stuff — the criticism, the tough love, the arguing, even the diligent davening. Maybe what we need now, in preparation for the hard work of repentance, is to immerse ourselves in the even harder work of internalizing that elusive and transcendent commandment we call love.

How could God not love that? 


David Suissa is president of TRIBE Media Corp./Jewish Journal and can be reached at [email protected].

Did you enjoy this article?

You'll love our roundtable.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Jewish Journal, 3250 Wilshire Boulevard, Los Angeles, CA, 90010, http://www.jewishjournal.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Enjoyed this article?

You'll love our roundtable.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Jewish Journal, 3250 Wilshire Boulevard, Los Angeles, CA, 90010, http://www.jewishjournal.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

Editor's Picks

Latest Articles

Culture

Latest Articles
Latest

CUNY Orthodox Jewish Prof Resigns from Union Over Anti-Israel Resolution

Jeffrey Lax, an Orthodox Jewish professor at the City University of New York’s (CUNY) Kingsborough Community College, announced on June 18 that he is...

Eggs Thrown at NYC Jews

A group of Jews walking through Central Park in New York City were targeted with eggs on the evening of June 12.

From a Rabbi to His Daughter: Teach Her to Swim…And to Run

In a few days, it will be my second time celebrating Father’s Day as your dad. What a gorgeous and, at the same time,...

Jewish Federation Announces “L.A. Parents Against Antisemitism” Coalition

In a June 18 press release The Jewish Federation of Greater Los Angeles announced that they are part of a joint effort with several...

Interpreting the California Dream’s Winners and Losers

California’s temporary budget surplus is no panacea for obviously disastrous public policy results.

Hollywood

Podcasts

More news and opinions than at a Shabbat dinner, right in your inbox.

Select list(s) to subscribe to


By submitting this form, you are consenting to receive marketing emails from: Jewish Journal, 3250 Wilshire Boulevard, Los Angeles, CA, 90010, http://www.jewishjournal.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact

x