
When Thank You Isn’t Enough
When a word becomes ubiquitous, it no longer feels alive. It may be accurate and appropriate, but it’s stale. Almost cold.
David Suissa is Publisher & Editor-in-Chief of Tribe Media/Jewish Journal, where he has been writing a weekly column on the Jewish world since 2006. In 2015, he was awarded first prize for "Editorial Excellence" by the American Jewish Press Association. Prior to Tribe Media, David was founder and CEO of Suissa Miller Advertising, a marketing firm named “Agency of the Year” by USA Today. He sold his company in 2006 to devote himself full time to his first passion: Israel and the Jewish world. David was born in Casablanca, Morocco, grew up in Montreal, and now lives in Los Angeles with his five children.

When a word becomes ubiquitous, it no longer feels alive. It may be accurate and appropriate, but it’s stale. Almost cold.

Sometimes, the most creative act of a creative community is to gather people under the stars and enable the magic of human connection.

We’ve endured for so long because we’ve always had reasons to continue our story, things to look forward to, moments to begin anew.

This obsession with Jews is not just harmful to Jews and to President Trump’s “peace plan.” It also harms millions of victims everywhere.

If the images of Oct. 7 transmitted the fanaticism of a death cult, the images of Oct. 13 transmitted that we are fanatical lovers of life.

Unlike many of her peers in the legacy media, Weiss will carry water not for a political party but for the bipartisan search for truth.

Have we ever seen a cause in our time that has captured more Jewish hearts around the world?

Next Tuesday on Simchat Torah, may our 2023 tears of grief be replaced by our 2025 tears of joy.

By keeping the focus on anti-Zionism, we isolate the brazen rejection of a country’s existence, an insult reserved for no other country than Israel.

I must believe it’s possible to confront two darknesses at once — the relentless darkness hurled at us from outside, and the more vexing darkness we must face inside our own tent.