After being called out by Matt Lauer and Jennifer Anniston (and, to zero effect, the Jewish Journal staff) Howard took the ice bucket challenge (see below) and made it his own.
Three thoughts:
1) In about 30 seconds he found a way to do something everyone has now done in an original way
2) His kicker, which I won't spoil for you, is what makes Howard Howard: it's a sick, funny, inappropriate and topical call back.
3) For a 60 year old, he's ripped