I just had to share a small note on The Cheapmunks, two talented young Pakistani girls who have come up with a unique blend of East-meets-West music. Their song “Hum dum” is a particular favourite of mine. But you can catch their other stuff on YouTube and Facebook. Here is an article published in The Express Tribune about them:
The Cheapmunks go live (by Ali Syed)
KARACHI: The Cheapmunks are an excellent example of successful viral marketing on the internet. Mehak Taherani and Suhana Baloch were just a couple of girls who began to gain popularity for their mash up of covers of Urdu and English songs and went on to produce east-meets-west fusion songs. These songs were featured on sites such as YouTube and Facebook and this approach garnered the girls enough fans for them to hold a live event at the Base Rock Cafe in Karachi on Monday.
Both Taherani and Baloch have great vocals and possess the natural ability to be very innovative with their songs. Some of the songs that covered were Sajjad Ali’s “Babia”, Imran Khan’s “Bewafa” and EP’s “Hamesha” which were mixed with Usher’s “Oh My Gosh”, Eminem and Rihanna’s “The Way You Lie” and Akon’s “Nosy Neighbour” respectively. These are all songs that one wouldn’t expect to mesh together as well as the band managed to do. The vocalists were joined by guitarists Hamza and Daniyal and a tabla player, who provided the needed music support.
The popularity of the event could be gauged from the fact that it was completely sold out and many fans were not able to attend as they could not get tickets.
(The full article appears at this link: http://tribune.com.pk/story/49751/the-cheapmunks-go-live/)
They can be found on Facebook at http://www.facebook.com/pages/Cheapmunks/146739615347518
