In God a newspaper trusts

If anyone needs God, it’s the newspaper business. So why all the clamor over the new owner of the Waco Tribune-Herald’s decision to print “In God We Trust” at the top of each day’s paper?

From new Trib-Herald chairman Clifton Robinson:

The newspaper business is currently undergoing what can best be described as the perfect storm: The failing U.S. economic conditions coupled with the digital age have caused advertising revenues and subscriptions to decrease.

Change is the byword of our modern society, and such is the case of the Trib. It’s time for a change, and hopefully our values and opinions will be well received by our advertisers and readers. It will come about slowly but surely with the first change being printed on this paper’s front page, where it will remain during the tenure of our ownership: In God we trust.

Read the rest here.