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“Beto O’Rourke is in! After a reverential Vanity Fair profile and awkward couch announcement at his home, he is now seeking to become … something.
Speaking in vagaries and platitudes, Beto says he plans to make us all into the better people he hopes we can be. We’ve been through this with Barack Obama — and have no reason to fall for a worse imitation 12 years later.
In many ways, Beto-mania is a poor man’s version of Obama’s ascension to the national stage in 2007. Obama had a similar unveiling before his presidential announcement in late 2006. Just a year and a half in office as an Illinois senator, he received the cover of Men’s Vogue from the same Annie Leibovitz who shot Beto’s iconic-jeans-next-to-a-pickup-truck look.
Beto’s moment on VF’s cover may be the same attempt to catch lightning in a bottle. But lightning doesn’t strike the same place twice very often.
Some enterprising journalism student will soon have to write a profile about all of the profiles that were written about Beto during the Texas Senate race. But the number of Christ allegories are a symptom more of the press’ wishes than any accomplishments Beto had when he announced he is seeking the White House.”
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