” target=”_blank”>”V’shamru,” which he composed in 1967 as part of a play he put on in rabbinical school, is sung around the world. For many, his version — “V’shamru, v’ne-ei Yisra-e-el, e-e-et ha-Sha-a-a-bbat” — is the version.
Despite his renown, Rothblum is humble.
“He practices the Jewish concept of tzim-tzum,” musician Craig Taubman said. “It’s the ability to make himself smaller. When you lead with that model, you create an opportunity for other people to shine.”
In 2001, Rothblum introduced an alternative monthly service featuring Taubman, a member of the congregation. Hundreds now flock to the service, called “One Shabbat Morning,” which involves nontraditional elements like acting out the Torah portion and a band jamming on drums and electric guitars.
Those who know Rothblum call him “Moshe” or “Rabbi.” Boni Gellis, Rothblum’s assistant of nearly 11 years, calls him “my rabbi.”
“I like to call him ‘Boss,'” said Rabbi Jonathan Jaffe Bernhard, who, after 10 years at Adat Ari El, will take Rothblum’s place as senior rabbi. Rothblum has taught Bernhard many lessons over the years, including how to interact with a congregation and preserve tradition.
Rothblum, married for 36 years, with two sons, has also shown his protégé how to balance synagogue and family life.
“He has a very gentle touch,” said Bernhard, 40. “It’s not like he tries to pound these lessons into me. It’s been more by offering up words of wisdom.”
People can relate to Rothblum, said Steve Getzug, 46, who has been a congregant at Adat Ari El for about 14 years and has served on the board.
“There’re the Rabbi Schulweises of the world who are sort of on a different plane. … They’re inspirational, but half of what they say may elude you,” Getzug said. “What I like about the rabbi is that he appeals to me in language that I can understand.”
