L’Chaim to Kitsch!
In a dark spotlight-lit stage, a man in a long, black suit; yarmulke; and tallit slung over one shoulder fervently sings into a microphone, while a dance troupe in similar — but sexier — garb twirls behind him.
He\’s not a cantor. He\’s not a rabbi. He\’s not even religious. He is Evgeni Valevich, a performer whose repertoire includes a program of Russian Jewish music in the genre called Estrada. Estrada may be a genre unknown to Westerners, but to Russians, the term is immediately recognizable.