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“Call it the Internet of Pee.
Pampers is the latest company to jump into trendy, wearable devices with a new “connected care system” called Lumi that tracks babies’ activity through a sensor that attaches to diapers.
The sensor alerts parents via an app notification when a diaper is wet. It also sends information on the baby’s sleep and wake times and allows parents to manually track additional info, such as dirty diapers and feeding times. A video monitor is included with the system and integrated into the app. Pampers didn’t say how much the system, which is launching in the U.S. this fall, will cost.
The announcement Thursday from Pampers, which is part of Procter & Gamble, is a sign of the growth in the “baby tech” industry. The Internet of Things, or IoT, has invaded homes, promising to make routines and tasks more efficient. Companies have launched connected bassinets, smart night lights and pacifiers, bottles that track feedings and even apps to replicate the sound of a parent saying, “Shush.” Research and Markets predicts the interactive baby monitor market alone will reach more than $2.5 billion by 2024.
[Federal regulators eye update to rules governing children’s privacy and the Internet]
But with the increase in “smart” options for babies and younger children, too, parents must make decisions about how much tech to use as they seek to raise them in an increasingly connected world.
“Even an infant or a toddler deserves a little privacy,” said Julie Lythcott-Haims, author of the best-selling book “How to Raise an Adult.””
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