February 24, 2020

The Joys of Going Green

“A growing body of research suggests that, rather than posing a threat to individual wellbeing, adopting a more sustainable lifestyle represents a pathway to a more satisfied life. Numerous studies have found that people who purchase green products, who recycle or who volunteer for green causes claim to be more satisfied with their lives than their less environmentally friendly counterparts. In the most systematic exploration of this relationship to date, the social psychologist Michael Schmitt at Simon Fraser University in Canada and colleagues found that, of the 39 pro-environmental behaviours examined, 37 were positively linked to life satisfaction (the exceptions being the use of public transport or carpooling, and running the washer/dryer only when full).

Digging deeper, the authors of this 2018 paper found that the strongest positive relationships were between life satisfaction and those behaviours involving a cost in money, time or effort. So, participating in local pro-environmental activities is far more predictive of life satisfaction than, say, turning off the tap while brushing your teeth (despite it being a more effortful undertaking).

In complementary vein, when the psychologist Stacey Ann Rich at La Trobe University in Melbourne and colleagues looked at people on the far end of the sustainable lifestyle scale, they found that ‘voluntary simplifiers’ – or people who freely choose to live frugally – report higher life satisfaction than nonsimplifiers across several different studies. Far from suggesting that people lose out when they put significant effort into living a sustainable life, it seems that the more you put in the more you stand to gain.”

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