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“Shopping in a physical store is soul-sucking: You have to fight through the crowd to find the stuff you want, if it’s even there. Then there’s a line at the fitting room, and another line to check out. By the time you leave, you’re disgruntled–and wondering why you didn’t just go online.
Nike’s new flagship store in New York City aims to change all that by making shopping in a physical store as convenient as shopping online. The six-floor, 68,000-square-foot store, which opens its doors today, will surely attract tons of tourists and Nike fans who want to experience the building’s two customization studios, one-on-one shoe consultation, and the sneaker center, which has displays showing how shoes are designed, prototyped, and built. But the store was also designed for those of us who prize convenience above all else.
Let’s say you need to pick up a new pair of running shoes, but you want to try on several styles before you buy, so shopping online doesn’t make a lot of sense. At the flagship store’s “Speed Shop,” you can reserve whichever shoes you want to try online, and then when you arrive at the store you can head straight to a set of lockers. One of them will have your name on it, and you can unlock it using your phone. The shoes you want to try will be inside. After you’ve decided which pair is right, you can use your phone to check out without ever having to stand in a line. You can be in and out of the store in minutes.”
JJ Editor's Daily Picks
"China’s Hydrogen economy Is coming: The world’s electric-vehicle king is seeking leadership in fuel cells, too. Investors are probably right to be excited."
"It would be the height of naivete to believe the book is closed. Democrats on Capitol Hill are not just going to take the attorney general's conclusions and move on to new things."
"Netanyahu has brazenly allied himself with Trump’s Administration and his family (including the cryptic peace negotiator, Jared Kushner, whose family he has known for years), as well as with the Republican Party and Republican funders..."
"Us is stranger than Get Out, with deeper philosophical undercurrents flowing through it. The rabbit that greets you at the movie’s start is an invitation. Will you follow, like Alice in her Wonderland?"
"Democrats and Republicans seem to have irreconcilable views on economics, but on one point they agree: Small business is better than big."
"Sanctuary, a digital astrology start-up backed by $1.5 million in venture capital, made the considered decision to launch its service on Wednesday — the dawn of the new astrological year, when Pisces gives way to Aries in the astral cycle."
"It is a Vessel for the depths of architectural cynicism, of form without ideology and without substance: an architectural practice that puts the commodifiable image above all else, including the social good..."
"Apartment Therapy posted a photo to Instagram of a bookshelf with the spines facing inward, and the dramatic response — dozens of users denouncing the trend as anti-intellectual, even comparing it to book-burning ..."
"Perhaps it is time to add parenting to the growing list of “replacement religions” competing for our attention and currency these days, a list that already includes workism and politics."
"Only a fraction of the world’s yeast species have been discovered. The ones still out there could revolutionize health care, green energy, and beer."
"We’ve recently fixated on expunging “fake news” but the medical world also has its charlatans. The snake-oil salespeople, masquerading as health professionals, are naturopaths."
"...should we continue to teach thinkers like Kant, Voltaire and Hume without mention of the harmful prejudices they helped legitimize?"