July 20, 2019

The Hottest Start-Ups in Tel Aviv

“Tel Aviv is a deep-tech powerhouse. A combination of strong technical education (backed by local entrepreneurs’ experience in the Israeli Defense Forces), high levels of venture capital and a support network of serial entrepreneurs has established the city’s reputation for building innovative companies. Its strengths in cybersecurity, artificial intelligence and computer vision have put Israeli startups high on the shopping lists of Silicon Valley’s tech giants in recent years.

But Tel Aviv is beginning to shake off its reputation as Europe’s exit capital. “The main change is the transformation from startup nation to scale-up nation,” says Eyal Gura, a serial angel investor and co-founder of Zebra Medical Vision (which made this list in 2015). “We’re seeing a new type of bold VCs and entrepreneurs trying to scale companies to levels that haven’t been seen before.” The city’s vibrant, beachside flavour, diverse culture and strong international links continue to attract first-time founders. “It’s hard to find places with such strong support for new startups,” adds Gura.

Missbeez Beauty therapists were making home visits long before the gig economy got on its bike. Missbeez, however, wants to bring it up to date. Founded by Maya Gura and Gil Bouhnick in 2015, its app lets anyone book beauty treatments to their home or work through its app; Missbeez handles the therapists’ schedules, route planning and payment. “Our mission is to create work opportunities for thousands of self-employed professionals,” says Gura, who is also the startup’s CEO. Since launching in 2015, it has already expanded to the UK and Madrid, with plans to open a Barcelona office later this year. missbeez.com”

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