December 14, 2018

The Coffee-Chain Formerly Known as Dunkin’ Donuts

“Dunkin’ Donuts, the self-proclaimed “#1 retailer of donuts in America,” is distancing itself from the delicious, sugary pastry for which it is named. As of January 1, 2019, Dunkin’ Donuts will ditch the name it has used since 1950 and officially rebrand to the shortened “Dunkin’,” the company said on Tuesday.

Why? Dunkin’ Donuts describes this change as one part of its “multi-faceted blueprint for growth,” which also involves revamped stores featuring doughnuts displayed in glass cases (instead of metal baskets behind the cashier), digital ordering kiosks, and tap systems for cold drinks, like you’d see in a bar. Its pink and orange color scheme — a frankly chic power clash — will remain.

For brands and college freshman alike, there’s no easier way to mark an image overhaul than by taking on a new name. Dunkin’ Donuts is one of a few brands, including WW (formerly Weight Watchers) and Joann (formerly Jo-Ann Fabrics), that have recently changed their names into something vaguer. By dissociating from one specific kind of product or area of focus, they can either push a new message or communicate to customers that they sell a wide range of items — all the better to grow and grow, per the demands of capitalism.”

Read more

JJ Best Of The Web

"There's nothing democratic about forcing through a Brexit deal that voters in 2016 probably wouldn't have approved."

" Good negotiators use leverage (something they have, which their adversary wants) to obtain what are called “concessions” (something their adversary has, which they want). The result is what experts call “compromise.”"

"Some Israeli researchers and politicians are critical of a decision by the Hebrew University to teach more classes in English, but administrators believe such a switch is necessary to maintain the institutions status."

"A rumor that the TV show 'Friends' was leaving Netflix almost broke the Internet this week. Why do we love this show so much?"

"The U.S. economy is growing at the fastest pace in five years... So why are Wall Street and some economists suddenly worried about a recession?"

"What if Twitter is mostly a closed ecosystem, relevant only to and within itself? What if its ability to shape the real world is, as they say, greatly exaggerated?"

"Progressives are constantly checking their “white privilege,” but what about ideological privilege? Particularly for women, the prevailing assumption is that you aren’t normal unless you’re a liberal Democrat."

"Whether you want to dip into a novel that evokes Midge Maisel’s New York City or pick up a sparkling history of 1950s comedy, we’ve got some recommendations for you."

"Amid America’s reckoning with sexual harassment and violence, gender inequity, and discrimination, sex education is as fraught as it’s ever been."

"Bimbo Bakeries USA, which produces the Arnold, Sara Lee, Stroehmann and Freihofer brands, to remove certification, says exploring ‘alternative solutions’"

"Changes in colony behaviour due to past events are not the simple sum of ant memories, just as changes in what we remember, and what we say or do, are not a simple set of transformations, neuron by neuron."

"The Harry Potter series is a work of fiction. So, maybe we should just put the witchcraft debate aside and read it from a different perspective... there are a lot of lessons we can learn from the series that we also see in the Torah."