July 18, 2019

In Praise of Matchmakers

“Brittney Kaye Smiejek has been on more than 1,000 first dates over the past two years.

For most, this would be hell. For her, it’s a livelihood. Brittney is a matchmaker with Three Day Rule, a premium matchmaking service with about 50 employees and offices in nine major cities in America — New York, Chicago, LA, Philadelphia, Washington D.C., and San Francisco are among them. These are the cities where money is abundant, but time is not. Brittney operates in the Chicago market.

Three Day Rule, founded in 2013 in Los Angeles by entrepreneurs Talia Goldstein and Val Brennan, has a straightforward premise: Tell us what you are seeking, and we’ll make the connection. This is where Brittney’s onslaught of first dates enters the equation. Each person who creates a profile first gets an appointment with one of the service’s matchmakers. They meet in person and spend an hour together going over every conceivable aspect of their lives and all the factors that may impact a relationship — physical preferences, relationship histories, career aspirations, personality traits — before Three Day Rule will start actively including them in matchmaking. Anyone can join their database of matches for free (there are more than 100,000 members in it currently), allowing Three Day Rule to build up the potential pool of people with whom their clients can be connected. But the first date is also an opportunity to see if premium matchmaker services are a fit for the person being interviewed.”

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