September 21, 2019

We/Us/Ours: The Rise of the Email Signature Pronouns

“At the end of May, TIAA, the financial services and investing giant, rolled out new gender-identity awareness guidelines for its client-facing consultants. The guidance included: “Never assume someone’s gender identity” and “Be aware that a person’s pronouns can change over time. They may also change based on context.”

More remarkably, it stated: “Create the space for gender inclusion by asking for a client’s preferred name and pronouns and/or by sharing yours (‘Hello, my name is Jane and my pronouns are she/her. It’s very nice to meet you.’)”

Corie Pauling (she/her/hers), TIAA’s chief inclusion and diversity officer, says this style of introduction is a way of indicating that the client should feel welcomed, that “your desire is to include them.””

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