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“Indeed, Weight Watchers is a study in rebranding: the company has managed to respond to society’s changing norms around dieting while preserving its best-selling product (weight loss) since its inception in 1963. A wholehearted embrace of wellness—our latest version of the weight loss industrial complex—is only natural for WW, which has successfully sold weight loss with a side of shame for decades.
And most likely it will continue doing so with success, largely because a lot of what passes for “wellness” is actually just dieting. The wellness mainstay of “clean eating” and its fixation on healthy foods are just euphemisms for dieting; while you would never see a wellness company use diet as a verb, wellness culture continues to be preoccupied with health while pretending size has nothing to do with that obsession (paywall).
Weight Watchers’ seamless transition into the industry as WW only serves to underline that fact, and its future success as a wellness company will depend on the wellness complex keeping up the charade. At the end of the day, Weight Watchers is losing “Weight” but it’s still selling weight-loss.”
JJ Best Of The Web
"Donald Trump is the only President of the United States since the collapse of the Soviet Union who has been unable to “reset” the U.S. relationship with Russia."
"This past weekend Melania Trump’s spokeswoman penned an op-ed for CNN in which she criticized the media’s unrelenting criticism of the first lady... Is it true that the media have a fixation on the first lady’s fashion sense?"
"Ultra-Orthodox Jews are smarter consumers, have interest-free loan funds, and are satisfied even if they are poor, the Haredi Institute for Public Affairs has found."
"In Anti-Fandom: Dislike and Hate in the Digital Age, out January 8, Melissa Click delivers a collection of 15 essays by scholars exploring the many ways there are to hate, and why we love to do it."
"For more than a decade, ultrarich people from the former Soviet Union, China and the Middle East have turned to London mansions, New York high-rises, and chic properties in Vancouver, Miami and Paris to store their cash."
"Virtual worlds give back what has been scooped out of modern life . . . it gives us back community, a feeling of competence, and a sense of being an important person whom people depend on."
"It’s the end of 2019 and America’s bountiful harvest is in. But President Donald Trump is facing a crisis few contemplated the year before: a food shortage almost everywhere else in the world."
"Christopher Hitchens died seven years ago this Saturday, a decade after breaking ranks with onetime friend Gore Vidal and beginning a feud that symbolized major changes in left-wing politics."
"I could try to find out where my ancestors may have come from, but that is never going to show me what I’ve actually inherited."
"Have you eaten a Cheez-It sometime in the past eight years? If so, as they say on TV, call now because you may be entitled to compensation."
"An intelligent fish has stirred up a debate about how to measure self-awareness among animals—and what self-awareness even is in the first place."
"...either our youth walk out on Judaism or maintain a lukewarm relationship with Jewish observance; or, they become so obsessed by its finest points that they are incapable of seeing the forest from the trees."