Best Of The Web
“How many words can you fit in a subtitle? For a slew of modern books, the answer seems to be as many as possible. Just look at Julie Holland’s “Moody Bitches: The Truth About the Drugs You’re Taking, the Sleep You’re Missing, the Sex You’re Not Having, and What’s Really Making You Crazy,” Erin McHugh’s “Political Suicide: Missteps, Peccadilloes, Bad Calls, Backroom Hijinx, Sordid Pasts, Rotten Breaks, and Just Plain Dumb Mistakes in the Annals of American Politics” and Ryan Grim’s “We’ve Got People: From Jesse Jackson to Alexandria Ocasio-Cortez, the End of Big Money and the Rise of a Movement.”
Blame a one-word culprit: search. Todd Stocke, senior vice president and editorial director at Sourcebooks, said that subtitle length and content have a lot to do with finding readers through online searches. “It used to be that you could solve merchandising communication on the cover by adding a tagline, blurb or bulleted list,” he said. But now, publishers “pack the keywords and search terms into the subtitle field because in theory that’ll help the book surface more easily.”
He should know. Sourcebooks will publish Shafia Zaloom’s “Sex, Teens, and Everything in Between: The New and Necessary Conversations Today’s Teenagers Need to Have about Consent, Sexual Harassment, Healthy Relationships, Love, and More” in September.
Amazon allows up to 199 characters for a book’s title and subtitle combined, making the word combination possibilities, if not endless, vast. Anne Bogel, host of the podcast “What Should I Read Next?,” is not generally a fan of the trend. “I don’t feel respected as a reader when I feel like the subtitle was created not to give me a feeling of what kind of reading experience I may get, but for search engines,” she said. When Bogel asked author friends how they came up with their subtitles, several told her they can’t even remember which words they ended up using.”
JJ Editor's Picks
"On Christmas Eve of 1966, Paddy Roy Bates, a retired British army major, drove a small boat with an outboard motor seven miles off the coast of England into the North Sea. He had sneaked out of his house in the middle of the night, inspired..."
"The book that changed lecturer, activist, and current presidential candidate Marianne Williamson’s life, A Course in Miracles, is not available for free online, but its workbook is. You can find it on the website for the Foundation for..."
"Here are two sets of statements from far-distant opposites in the climate change debate. The first is from Naomi Klein, who in her book This Changes Everything paints a bleak picture of a global socioeconomic system gone wrong: “There is a..."
"Voters who trust their government — and each other — are more supportive of ambitious welfare states than those who do not. Across nations, high levels of social trust correlate with high levels of social spending. The relationship between these..."
"With the presidential campaign under way, expect to hear a lot more about a shiny new toy of progressive economic thinking, “modern monetary theory.” It seems to be the only intellectual contortion that might allow candidates to promise..."
"“We don’t want to fight y’all. We’re not trying to go to jail.” That’s what A$AP Rocky, the 30-year-old New York City rapper, can be heard saying in a video of an encounter with strangers in Sweden that has ballooned into an international crisis."
"Israel’s top officials are considering denying Reps. Ilhan Omar and Rashida Tlaib entry to their country due to their outspoken, controversial criticism of Israel’s policy toward Palestinians, not to mention their slurs against American Jews as..."
"For most of our lives, we have been conditioned to share a piece of personal information without a moment’s hesitation: our phone number. We punch in our digits at the grocery store to get a member discount or at the pharmacy to pick up..."