It is that “most wonderful time of the year,” as pro-Israel professionals say with tongues firmly in cheek, when Israel Apartheid Week appears in cities around the world, including on many campuses. The annual hate-fest has spread internationally from its beginnings seven years ago in Toronto. In many important respects, Israel Apartheid Week on U.S. campuses is little more than a branding campaign. Anti-Israel events that otherwise might occur around this time of year latch on to the IAW label and therefore are included. They differ little in substance than events that could occur under a different label at another time.