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June 9, 2010

Sunday With Beinart

I went to the pro-Israel rally in front of the Israel Consulate last Sunday for two reasons. First, to support Israel. Second, to see whether Peter Beinart was right.

The first job was easy. Israel may have poorly handled the interception of the Turkish flotilla attempting to cross the blockade into Gaza, but the extent to which Israel’s detractors have used the incident as a way to spread hate and lies is abominable. Not because Israel can’t withstand hard criticism from friends and foes, but because civilized society can’t survive in a world that demonizes Israel and lionizes Hamas.

So I was happy to stand at the rally beside a little girl whose mom had told her to hold a sign that read, “Free the Palestinians from Hamas.”

My second task at the rally was to see whether Peter Beinart was right when he wrote that increasing numbers of American Jews, especially young Jews, are turned off by the way mainstream Jewish organizations approach Israel.

In a much-discussed, 5,000-word essay in The New York Review of Books published last month, Beinart, the former editor of The New Republic, asserted that the uniformity of pro-Israel voices, and the unwillingness of mainstream Jewry to critique Israel when it strays from the liberal democratic values many American Jews share, is the reason polls show so many Jews, especially younger ones, are lukewarm to the Jewish state.

“Fewer and fewer American Jewish liberals are Zionists,” Beinart wrote. “Fewer and fewer American Jewish Zionists are liberal. One reason is that the leading institutions of American Jewry have refused to foster — indeed, have actively opposed — a Zionism that challenges Israel’s behavior in the West Bank and Gaza Strip and toward its own Arab citizens. For several decades, the Jewish establishment has asked American Jews to check their liberalism at Zionism’s door, and now, to their horror, they are finding that many young Jews have checked their Zionism instead. … Morally, American Zionism is in a downward spiral.”

Beinart blames a kind of knee-jerk defensiveness and chauvinism that is often the most public face of pro-Israel leaders and organizations. “By defending virtually anything any Israeli government does,” he writes, “they make themselves intellectual bodyguards for Israeli leaders who threaten the very liberal values they profess to admire.”

The rally turned out to be an interesting testing lab for Beinart’s theory, which has been much debated, and which professor David Myers and Jewish Journal columnist David Suissa debate later in these pages.

A mass rally is, after all, a pretty blunt instrument. At this one, the message was, in reality, more nuanced than its medium. Many of the speakers, including Gov. Arnold Schwarzenegger, reminded the crowd of Israel’s longstanding pursuit of peaceful negotiations and compromise with the Palestinians. One speaker, Rabbi Sharon Brous of IKAR, said she looked forward to the day when Israel could live side by side with a Palestinian state. Her words brought the applause to a halt — you could see imaginary tumbleweeds blowing across Wilshire Boulevard — but she was heard respectfully.

The crowd clearly preferred slogans and cheering to heartfelt analysis. It was a gathering, largely, of the hard-core. One stout, determined woman next to me paraded about a placard that read “Erdogan is a Nazi,” referring to the Turkish prime minister. Really, I thought, do we have to go there? A year ago, Israel and Diaspora Jewish leaders couldn’t do enough for the leader of Turkey.
As former Los Angeles City Councilman Jack Weiss blogged last week, Jewish politicians performed moral gymnastics to minimize recognition of the Armenian holocaust in order not to offend Israel’s strategic ally. And now, a year later, they’re Nazis?

But the woman with the kooky sign, unfortunately, didn’t seem that out of place at the rally. The Israel supporters I spoke to who decided not to go said they didn’t quite understand the point. The flotilla incident was a PR disaster for Israel, at least in the short term — it remains to be seen how the inquiry and subsequent press coverage will play out. The question many nonattendees had was:  Do you rally every time Israel is slammed in the press?

For the estimated 2,200 people at the rally, the answer was a resounding yes. They streamed across Wilshire and up San Vicente waving blue-and-white flags, blasting air horns, cheering as speaker after speaker (after speaker) attacked Hamas, professed love and support for Israel, and slammed the Turks and the flotilla organizers. It had, to be sure, all the hallmarks of a hastily organized event — far too many speakers, who, in any case, could barely be heard on the inadequate sound system and could hardly be seen from their makeshift stage. (“Haven’t these people heard of a bima?” a rabbi in the crowd asked.) Security was of the pre-suicide-bomber variety — a large police presence but no bag inspection or magnetic resonance screening, as there is at the Israel Festival.

But in spite of that — or maybe because of it — the event had a festive spirit. Young Israelis and American Jewish kids danced and sang Hebrew songs in the rear of the crowd. Hundreds of self-identified Christians for Israel waved Israeli flags and held up placards. People schmoozed with old friends under the bright June sun, wrapped themselves in the Israeli flag — literally — and took one another’s pictures with their iPhones.

What there wasn’t at this event was a large cross section of the enormous Los Angeles Jewish community. Either this rally represented the depth of Jewish support for Israel — in which case we’re in trouble — or it failed, somehow, to galvanize the tens of thousands of Israel supporters in this city. Do the math: If hundreds of the attendees were Christian, and many hundreds more were Israeli-born, that means perhaps 1,000 American Jews were there from a community that numbers 600,000. The result was a good visual, but let’s not fool ourselves.

Looking carefully at the crowd, I noticed that a great many were well past middle age, and there were many who were very young — day-school students — and many who wore kippot. In other words, this was not a cross section of L.A. Jewry: This was a rather specific smattering.

One telltale sign was the crowd’s reaction to the speaker from Americans for Peace Now. When David Pine started speaking, he was roundly booed. Israel Deputy Consul General Gil Artzyeli, Jewish Federation President Jay Sanderson and Federation Chairman Richard Sandler urged the crowd to respect the speaker, but the catcalls continued.

In his New York Review piece, Beinart recalled a 2002 pro-Israel rally on the Washington Mall sponsored by major Jewish organizations. “Up and down the East Coast, yeshivas shut down for the day,” Beinart wrote, “swelling the estimated Orthodox share of the crowd to close to 70 percent. When the then-Deputy Secretary of Defense Paul Wolfowitz told the rally that ‘innocent Palestinians are suffering and dying as well,’ he was booed.”

To Beinart, the boos — whether against Wolfowitz or, I suppose, Pine — send a clear message to many liberal Zionist Jews: You don’t belong at our rallies. But is it that clear-cut? It was a mainstream Jewish organization that invited Brous and Americans for Peace Now, and a mainstream Jewish leaders who defended Pine’s right to speak. And strolling through the audience, I ran into many people who would describe themselves as liberal Zionists — though yes, they might have felt more comfortable at a rally that same day in Tel Aviv, where 10,000 Israelis gathered to protest their government’s Gaza policies.

Could the particular crowd and catcalls at the Wilshire rally mean that Peter Beinart is right? I’m not certain of that, but I am of this: When it comes to Israel, Jewish leaders must be judged not by the passions they exploit, but by the passion they instill.

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A Hope-filled Look at Poland’s Jewish Renaissance

An annual Jewish film festival; a week of performances by world-class klezmer acts; the construction of a $26 million Jewish museum in the country’s capital; “Tot Shabbat”: This is the stuff of Jewish communal life in many American cities.

But when all this is happening in contemporary Poland, it is cause for … what exactly?

“An Evening of Hope: Jewish Revival in Poland” was the cautiously optimistic event that attempted to answer this difficult question. An audience of 500 packed the sanctuary at Valley Beth Shalom in Encino on May 26 to hear from rabbis, cantors, high-profile Polish officials and others about Jewish life in present-day Poland. Part public diplomacy effort, part travelogue, part sermon and part commemoration, the evening was more complicated than most Jewish events.

The inspiration came last November when Andrzej Folwarczny, a former member of Poland’s Parliament, approached Rabbi Harold M. Schulweis looking for a way to advance Polish-Jewish dialogue.

Folwarczny is the founder and president of the Forum for Dialogue Among Nations, a Warsaw-based nonprofit that works to improve Polish-Jewish relations. Since its founding in 1998, the Forum has brought American Jewish leaders to visit Poland and has taken groups of non-Jewish Poles to visit Jewish communities around the United States. The Forum arranges meetings between Polish high school students and Jewish youth groups visiting Poland from the United States, Canada and Israel, and has also launched programs aimed at teaching Polish students about their country’s rich Jewish past.

Folwarczny found a willing partner in Schulweis. In his superb, carefully worded speech, Schulweis said, “I have a right to hope in the possibility of the rebirth of Jewish life in Poland.”

About rapprochement, however, Schulweis is more hesitant, especially with what he called “the disappointing data of residual anti-Semitism” in Poland today. Which is why, when Folwarczny approached him, Schulweis found himself torn. “My father’s voice came to me,” Schulweis said in a conversation following the event. “And he said, ‘What are you doing? These are Polackn.
They’re all anti-Semitic.’ “

Although hope was the evening’s theme, some in the audience remained skeptical. “Jews do not have a desire to go to Poland,” said Moshe Melnick, a retired Jewish educator who was born in Poland and immigrated to the United States before World War II. Melnick had been curious enough to attend the event, but was not convinced of Poland’s transformation. “It’s the worst place in the world. It’s hell,” he said.

Folwarczny is familiar with voices like Melnick’s. On a Polish parliamentary visit to Israel in the late 1990s, Folwarczny was told that he would meet an Israeli group interested in Polish-Jewish dialogue. “I was still naïve enough to believe that many such groups existed,” Folwarczny recalled in an interview.

The group consisted of Israeli Holocaust survivors from Poland, and they did not hold back. “It was the first time I had heard such stories,” Folwarczny said. “Stories about Poles killing Jews, about Jews coming back to their towns and finding Poles living in their houses.” After an hour, Folwarczny felt “there was no chance for reconciliation.” But the meeting continued. “After four hours, there were tears in their eyes. On the one hand,” Folwarczny said of the survivors, “they hate Poland. On the other hand, they miss it and even love it.”

And, standing on the bima opposite the American, Israeli and Polish flags, the succession of speakers talked of all that there is for Jews to love about Poland today — from the thousands of non-Jews who come to Krakow every summer to listen to klezmer music, to the Purim parties in “hip Warsaw clubs,” to the growth of Jewish congregations across the country.

“Every day that I serve in Beit Warszawa, I say Shehechiyanu,” said Rabbi Burt Schuman, who heads up the synagogue that has been home to the Progressive Jewish community of Poland for more than a decade.

Most of the speakers took Schulweis’ hopeful tone but maintained an awareness of the troubling aspects of contemporary Jewish life in Poland. “Yes, there is anti-Semitism in Poland,” said Gosia Szymanska, an assistant director at the American Jewish Committee in Los Angeles. Szymanska grew up in Lodz and only learned of her Jewish roots at age 12. “But nothing like what many people think. It is marginal, and whenever it rears its ugly head, the government responds to it quickly and forcefully.”

“You have anti-Semites in Poland,”  Folwarczny echoed from the pulpit. “You have people who do not get it. You have people who do not care.”

Perhaps the best expression of the evening’s theme came from someone who wasn’t even in the room. “ ‘Twenty years later,’ ” said Polish Consul General Joanna Kozinska-Frybes, quoting from a recent op-ed by Polish-Jewish journalist Konstanty Gebert, “ ‘this is what we have become: a normal Jewish community, with people attending one kind of services, and certainly not the other kind, or davka, never going to pray. Not because there is no shul. Not because they are afraid. Not because they would not know what to do once they are there. Just because it is their Jewish pleasure to do it their way.’ ”

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Silverlake JCC to Fete Bishop Bruno

Every Friday morning, the Silverlake Independent Jewish Community Center’s preschoolers, along with their parents and teachers, celebrate Shabbat. This Friday morning, the SIJCC is set to honor its most generous — and probably most unexpected — benefactor, the Episcopal Bishop of Los Angeles, J. Jon Bruno. In recognition of his two remarkably generous acts that helped save and strengthen the center, the SIJCC will officially rename a prominent space on the building’s upper floor the J. Jon Bruno Community Room.

Bruno first came to the rescue in 2005 when, after a few tumultuous years, the SIJCC faced imminent closure. The Jewish Community Centers of Greater Los Angeles was ready to sell the SIJCC leadership the 50-year-old building for $2.1 million but hadn’t been able to raise enough for the down payment.

Using $335,000 from his discretionary fund,  Bruno partnered with the community and became a co-owner of the SIJCC. The Episcopal Diocese owned 49 percent of the building, which left the Silverlake community in charge of its operation and allowed the center to continue serving the approximately 50 toddlers enrolled in its early childhood education program.

Keeping that program running was the bishop’s priority. “He was — and I presume still is — a firm believer in faith-based education, and he didn’t particularly care what faith it was,” said Janie Schulman, who was president of the SIJCC board at the time. “He said he didn’t want to see a good faith-based educational program harmed or die off.”

Fast forward to late 2009: Preschool enrollment was at an all-time high of 100 children, and the SIJCC had just launched the Jewish Learning Center, a cultural Jewish education program for older students, with 30 families participating. “We thought maybe we’d get 10,” said Jenny Gomez, the current SIJCC board president.

With the building bursting at the seams, the community interested in expanding its programmatic offerings and the original mortgage about to mature, Gomez phoned the bishop. “I said, ‘What’s going on? What’s the story? Do you guys want to have classes here? What’s going on with the future of our relationship?’ ”

“The diocese had all kinds of rights and privileges through their 49 percent ownership of the building that they were never exercising,” explained the SIJCC Board’s treasurer, Mike Abrams. “We were co-owners of the building, and nobody was acting like it.”

For the bishop, that was a conscious decision. “Bishop Bruno is very respectful of the ongoing services provided by the Silverlake JCC,” said the diocese’s Canon for Community Relations Robert Williams. “He did not want to impose in any way on the ongoing programs. He just found that he could be a good neighbor and wanted to do so.”

The bishop’s terrifically charitable act was inspired by Hands in Healing, an ongoing “humanitarian teaching initiative led by Bishop Bruno and the Episcopal Diocese of Los Angeles,” Canon Williams said. One of the initiative’s aims is “building cooperation among the historic Abrahamic faiths.”

But what happened next went beyond any usual definition of neighborliness or interfaith cooperation. In that same telephone conversation, Bruno told Gomez that the diocese would be happy to sell back its share of the building to the JCC — with no interest. “I was flabbergasted,” Gomez recalled, “because that’s just an amazing gift to give us.”

When the diocese made the offer official in February, the SIJCC board unanimously voted to proceed with the buyout, even though they were “not exactly sure how that would happen,” Abrams said.

“We were being offered an amazing opportunity,” he said, but they didn’t have an extra $335,000 lying around. Still, the SIJCC was able to quickly buy back the bishop’s share without doing any fundraising by “taking some money out of the reserves” and adding “a couple hundred thousand dollars” to its new mortgage.

This was possible, Abrams said, because the building is worth “over $4 million” today. “It’s a combination of the building having gone up in value and of us having gotten a sweetheart deal when we originally bought the building,” said Abrams, who will succeed Gomez as the SIJCC board president in September. “The building didn’t double in value over five years.”

Abrams’ pointing out Federation’s generosity to the Silverlake community shows just how far the SIJCC has come in the last five years. All parties — the SIJCC, the JCC Development Corp. and Federation — want to put the public disagreement of five years ago behind them. And as of June 1, the SIJCC is once again affiliated with the JCC Association, whose Vice President of Community Services Janet S. Elam said she was “enthusiastic” about their working together.

The story of the SIJCC and Bishop Bruno feels made for Hollywood, even down to its details. The bishop — who played basketball in the gym as a youth, whose diocese once owned half the building and whose name will remain attached to the institution’s central communal space — has one more connection to the SIJCC. His grandson, Evan Bruno, started as a student there in January. (Both of Evan’s parents are Jewish; the bishop’s son converted a few years ago.)

“The only thing we don’t have to make a great movie is that we don’t have a villain,” said Abrams, a talent agent who knows a good story when he hears one.

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Parashat Korach (Numbers 16:1-18:32)

Rabbi Sidney Applebaum of Congregation Beth Judah in Brooklyn, the shul where I grew up, used to say that he waits all year to deliver the sermon for Parashat Korach.

Rabbi Applebaum — who was loved and served his congregation with love (he had a lifetime contract) — watched destructive efforts advanced against some of his closest colleagues and friends.

He said cynics slandered these people, spreading criticism while meandering through the weekly Kiddush, and built social alliances through carpools, coffee klatches, bowling matches and poker games.

In Korach, we encounter jealous relatives of Moshe Rabbeinu and his brother, Aharon the High Kohen, who stir up a rebellion of broader disaffection among the Jews. Two recurring agitators, Datan and Aviram, emerge as supportive ringleaders from outside the family, and they soon craft a coalition of 250 prominent leaders who also want a piece of the action.

“You take too much [authority] for yourselves,” the defiant ringleaders proclaim (Numbers 16:3).

Moshe is not a politician, and there is no one more modest and humble than he. He has no ambition to fight for political survival and, frankly, would walk away from it all if God would allow it.

Ultimately, it takes a miracle from God to maintain Moshe’s position.

Politics can bring out the worst in people. In America, Democrats find fault in virtually everything that George W. Bush ever did or said. Republicans find fault in virtually everything pertaining to or emanating from Bill Clinton or Barack Obama. And think of Israel, with more than a dozen such parties.

Regardless of where someone is on the political spectrum, party politics often becomes cynical and appalling. When George W. Bush makes a slip, the comedy shows replay it. And when Barack Obama refers to America’s 57 states — probably having used a Heinz ketchup bottle earlier that day at lunch — his opponents ensure that his slip goes viral on YouTube.

In 30 years of public life, sometimes I have misspoken or mispronounced a word, even uttered a malapropism, because I was tired or because my mind was racing three paragraphs ahead of what I was saying. However, I am not famous, rarely speak in front of a camera, and thus have survived.

As venomous as secular politics can be when partisans engage in character assassination to vie for power and prestige, the matter becomes so much more dispiriting when Korach-style politics comes into the synagogue or church.

A new pastor is hired — or a rabbi or cantor — and the search committee’s opposing minority vows that she will never have a day’s peace. Soon cynics are making lists, and there begins a very tragic congregational descent into what might be termed “the other kind of clergy abuse.” How well does the selected pastor select his ties? Does the rabbi iron her skirt? And when will she stop arriving at services only on time, when the list-makers demand that she always arrive five minutes early?

Moshe Rabbeinu and Aharon the High Kohen held power without mobilizing voters to stand with them. They did not campaign or take polls. They did not engage in “spin” or “damage control.” Rather, God opened the mouth of the Earth, and it swallowed the rebellious. No chads to count.

In “Tending the Vineyard” (Shaar), Rabbi Berel Wein notes that the phenomenon does not always end so neatly. Nor is this tragic phenomenon unique to the Jewish people. G. Lloyd Rediger makes that clear in “Clergy Killers: Guidance for Pastors and Congregations Under Attack,” as does Kenneth Haugk in “Antagonists in the Church.” In literature, stage and screen, one is reminded of even more tragic figures: Sir Thomas More (“A Man for All Seasons”) and St. Thomas Becket, for example. And Supreme Court Justice Arthur Goldberg wondered whether more of our 6 million martyrs might have been saved during the 1940s if some of our secular organizations had not similarly been plagued by organizational politics.

Every time I meet a rabbi or pastor who now is a full-time stockbroker, lawyer, real estate agent or therapist, and I ask why he or she left the rabbinate, the answer is often the same. She did not leave to make more money (although she has found that she now does earn more), and he did not lose his passion to serve God or to pastor a flock. Instead, I hear, “I just couldn’t take the politics anymore.”

Thankfully, Moshe Rabbeinu had God to steer him through the Korach rebellion with seismic support. Had Moshe and Aharon needed to hit the Sunday talk-show circuit to win back popular support, we might never have made it to the Promised Land.

Rabbi Dov Fischer, adjunct professor of law at Loyola Law School, is a columnist for several online magazines and is rabbi of Young Israel of Orange County (yioc.org). He blogs at rabbidov.com.

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The Jew Tang Clan’s ‘Greek’ Bacchanalia

Writer-director Nicholas Stoller regards British comedian Russell Brand as an honorary member of the “Jew Tang Clan,” the creative posse led by comedy wunderkind Judd Apatow. Members of the clan, including actors Jason Segel and Jonah Hill, have riffed on their heritage in films such as “Superbad” and “Knocked Up.” Who can forget Seth Rogen kvelling that the buff Israeli agent in “Munich” would help him and his buddies score?

Brand’s comedy is equally bawdy but very British, yet he appears to be at home with the Apatow-niks. In fact, he was so compellingly outrageous in his supporting role as the rock star Aldous Snow, who steals Segel’s girlfriend in Stoller’s “Forgetting Sarah Marshall,” that Stoller created a spinoff revolving around him.

“Get Him to the Greek,” which opened last week to mostly good reviews, reintroduces the fictional Aldous in the midst of a career slump. A notorious drug addict, he hopes to make a comeback with a 10th-anniversary concert at the Greek Theatre in Los Angeles. Charged with getting him to the Greek is Aaron Green (Hill), a wide-eyed music industry lackey who must escort the out-of-control rocker from London to Los Angeles. A manic 72-hour road trip ensues, involving threesomes, bathroom sex and other high jinks typical of the raunchy-but-sweet Apatow school.

Along the way, it’s no accident that Hill’s character comes off as a nice Jewish boy. “He is the ‘me’ character in the movie,” Stoller, a 36-year-old Harvard graduate, explained. Not that he has ever indulged in three straight days of carnal excess. He describes himself as “definitely a nerd” who spent awkward adolescent years as one of few Jews at his WASPy boarding school. Like Segel, he was prone to excessive crying over romantic breakups, which helped inspire the blubbering protagonist of “Forgetting Sarah Marshall.” Stoller is now married with a 2-year-old daughter and multiple movie projects, which doesn’t leave much room for wild partying, even if he were inclined to do so.

Thus, “Get Him to the Greek” is based on how the filmmaker imagines he might behave if allowed to indulge his fantasy of hanging out with a rock star. It would be a case of wish fulfillment gone awry. “The first night would be incredibly exciting and fun,” Stoller mused. “But then he’d wake you up the next morning, after one hour’s sleep, and want you to do it all over again.”

The comedy in “Greek” stems from the mismatched bro-mance between the protagonists: “You’re waiting for Aaron to blow up at Aldous, but he keeps trying to be cool and to keep up in this world he has no business being in — though you can see in his eyes he’s in extreme pain,” Stoller said. “My editor and I had a joke that any time we’re torturing Jonah, we’d get a laugh.”

It’s difficult to imagine the droll, occasionally self-effacing Stoller hanging out with Brand, a comedian who has achieved notoriety as a womanizer and former junkie in Britain, as outlined in his memoir, “My Booky Wook.” In fact, Brand was sacked by MTV for arriving at work dressed as Osama bin Laden the day after the Sept. 11, 2001, attacks. “That was obviously a poor decision, but Russell is a different person now,” Stoller said. “If someone does some comedy stunt that’s in bad taste, but feels bad about it afterward, then I forgive them,” he said, in a manner befitting a nice Jewish boy.

Story continues after the jump.

The filmmaker hadn’t heard of Brand, or his other sackings due to ill-advised pranks, when the Brit strutted into his audition for “Forgetting Sarah Marshall” several years ago. Stoller and co-screenwriter Segel were looking for a bookish type to play Segel’s romantic rival. “So we thought the casting director was playing a prank on us,” he recalled of Brand’s appearance. “Russell was dressed in tight leather pants, about 1,800 chains, big hair, a bunch of different belts, and his shirt unbuttoned all the way down to his navel. He said, ‘I’ve only had a chance to take a currrrsory glance at the script,” Stoller said, imitating Brand’s languid accent, “which was an odd thing to say to the film’s director and star.”

Even so, the audition proved so hilarious that the filmmakers decided to cast Brand and to rewrite his character as a rock star, suiting the comic’s over-the-top persona.

“Get Him to the Greek” is even more directly inspired by Brand’s real-life misadventures. “I’d interview Russell as I was writing the script,” Stoller said. “I’d ask about his addiction; what would cause him to fall off the wagon or how he would treat people if he needed drugs in the moment.”

In one sequence, Aldous orders Aaron to smuggle heroin onto an airplane by inserting a balloonful into his bum; Stoller said the gross-out factor in this sequence — and others — isn’t gratuitous.

“For a story to be ‘true’ about rock stardom, you need to have gross things happen,” he said. “If you read any rock ’n’ roll biography, they’re just disgusting; I read ‘The Dirt,’ about Motley Crue, and what they did puts our movie to shame.”

Stoller admits he was initially a bit nervous that viewers might perceive the film as glorifying drugs. “I was concerned that just the word ‘heroin’ might turn people off,” he said. “Addiction is a serious and scary thing, and you don’t want it to kill your comedy. But even though a lot of crazy things happen, ‘Get Him to the Greek’ is ultimately an anti-drug movie,” he said. “Aldous turns out to be this kind of lonely, unhappy guy who needs a lot of help.”

Related links:
http://www.jewishjournal.com/film/article/teen_angst_bring_laughs_film_director_wont_forget_20080418/

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The Circuit: 25th Annual Sports Spectacular

The 25th Annual Sports Spectacular raised $1.2 million for the Cedars-Sinai Medical Genetics Institute on May 23 at the Hyatt Regency Century Plaza. Honorees included tennis legend Pete Sampras, who received the Lifetime Achievement Award; Olympic gold medalist Apolo Ohno; NBA All-Star Carmelo Anthony; the L.A. Dodgers; and the New Orleans Saints.


First baseman James Loney accepts on behalf of the L.A. Dodgers.


Singer Carrie Underwood on the red carpet.


New Orleans’ Reggie Bush


Speed skater Apolo Ohno accepts his award.


From left: Pete Sampras, emcee Snoop Dogg and presenter Luke Wilson hang out backstage.

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Federation to Reorganize Focus on Hunger Program

Just nine months ago, The Jewish Federation of Greater Los Angeles launched Fed Up With Hunger, a $375,000 campaign to rally Jews around combating hunger and, in the process, attract more Jews to Federation.

While Federation says it will continue dedicating resources and partnering with other organizations to fight hunger in Los Angeles, Fed Up With Hunger will no longer be central to Federation’s marketing campaign.

“I think it was not the best decision to position us as being in the hunger business. We’re in the community business, and part of community is hunger,” said Jay Sanderson, president of Federation, which funds hundreds of programs in Los Angeles and around the world. “Our marketing needs to reflect what we do, not direct what we do.”

The Fed Up With Hunger campaign, which was crafted by Federation leaders and Jewish marketing consultant Gary Wexler, used edgy graphics, funky events and a hip online presence, attracting a fair amount of attention and new participants.

“I believed that Federation could rebuild itself around an issue that would shake people and would inspire and involve them, and that then it could bring all the other issues forth,” said Wexler, founder of Passion Marketing, who completed his contract with Federation soon after the launch. “They needed a big, powerful issue in order to really engage the masses, who they hadn’t been engaging.”

Around 18,000 of Los Angeles’ estimated 200,000 Jewish households contribute to Federation. Wexler said younger people rallied around Fed Up With Hunger, and Federation staff and lay leaders were inspired to think in new ways.

Removing the marketing element “has really taken the air out of it,” Wexler said. “I believe in the future they will see that this could have had real potential for them.”

Sanderson said he believes the hunger campaign was too narrow, taking the focus off the comprehensive array of causes Federation supports.

Sanderson has broadened the marketing approach under the banner “Only Federation Has the Strength of Community.”

The new campaign uses real people to tell the story of how Federation brings community together to make a difference in people’s lives. A 52-page brochure and five-minute video rely on a conventional organizational look, not the urban vibe of the hunger campaign.

Sanderson said “Only Federation” will serve as a bridge until he unveils Federation’s centennial celebration, activities and marketing as 2011, the Federation’s 100th anniversary year, approaches. Sanderson promises a big bang, including a 1,000-person mission to Israel and a campaign, already launched, to raise $100 million.

Though Federation is abandoning the marketing end of Fed Up With Hunger, it is not getting out of the hunger business.

“We have for a long time been committed to addressing the hunger issue through our funding and through Jewish Family Service’s SOVA and other food programs that JFS has run. I think the expanded focus we brought to it under Fed Up With Hunger is a good thing, and that will continue as we build broader coalitions,” said Andrew Cushnir, who was vice president in the area of
serving the vulnerable when Fed Up With Hunger was launched. Cushnir was recently promoted to chief programming officer.

As one component of the campaign, Cushnir said, city, county and school district officials are all preparing reports to respond to Federation’s Blueprint to End Hunger. Hundreds of people have attended a hunger summit, a seder and an interfaith banquet, and volunteers, working through many synagogues and organizations, have collected, packed and delivered more than a ton of food.

Federation and Netiyah, a food justice organization, have collaborated on many projects and are now finalists to receive a Jewish Community Foundation Cutting Edge Grant to hire staff
specifically dedicated to the hunger initiative.

On June 13, Federation is sponsoring Community Challenge, a day of volunteerism focused around hunger. Some 300 volunteers are expected at about 20 sites, where they will package foods, collect leftovers at farmers markets and cook meals for the needy.

Click the link to sign up for the Federation to Reorganize Focus on Hunger Program Read More »

Technology Conference Highlights Israel’s Business Side

The second annual Israel Conference, billed as a showcase of “incredible technology, amazing companies … from the shores of the Mediterranean to the shores of the Pacific,” drew a crowd of approximately 650 people to the Luxe Hotel in Bel Air on June 3.

Sharona Justman, managing director of the conference, said the event aims to “heighten the awareness of the qualities of business and brands in Israel.”

The day-long conference featured dozens of speakers and panelists whose business endeavors bridge tech-savvy and capitalist ambition, including Yossi Vardi, who co-pioneered instant messaging technology in 1998 and co-chaired the conference; Moshe Lichtman, head of Israel research and development at Microsoft; and Nikesh Arora, president of global sales operations at Google.

Vardi, sounding like a philosophical life coach, lectured on “Fun and Creativity From Israel,” saying, “When people enjoy what they’re doing, they get results.”

Lichtman discussed “Building Israel’s Crown Jewels,” which, for him, is the development of a technological product with the ability to alter the course of the world — for the better — like Microsoft accomplished with personal computers. “It is about the thrill of impacting the lives of hundreds of millions — or billions — of people,” Lichtman said. Microsoft allowed him to touch every user on the planet, he explained.

Arora, a native of India, opened his charismatic lecture, “Betting on Disruption,” with a crowd-pleasing statement about traveling in Israel and enjoying his time there immensely. “People from India and Israel share of lot of cultural similarities,” Arora said. He also discussed the implication of the proliferation of smart phones, apps and Google TV.  “We’re on the brink of the biggest technological revolution in history,” Arora said, “bigger than airplanes and cars.”

A spirit of solidarity and support for Israel, in light of the international pressure the country is facing in the aftermath of the flotilla crisis, was palpable, even though the conference organizers discouraged speakers and panelists from making political or religious statements. “In general, we do not allow politics because we want to show the excellence of business. We want every Israel-based business to be judged on merit, not political issues of the day,” Justman said.

Vardi, however, was apparently exempt from these restrictions. Wrapping up his discussion on the importance of “Fun and Creativity” in the business world, Vardi showed a video of Stephen Harper, the prime minister of Canada, delivering an Israel-praising speech on the country’s 60th birthday two years ago. “This is shameless propaganda,” Vardi joked.

For the most part, though, the conference focused on showcasing the technological innovation and business plans driving companies, including TuneWiki, which gathers marketing data based on consumers’ music tastes; Answers.com, a reference site founded in Israel; and Tigo Energy, a solar energy company.

Ron Hadar, president of Tigo, said he attended the conference for two reasons: “The first is to support Israel. The second is to present what I do to a larger audience.”

Conference organizers said 75 percent of the attendees were Southern Californians, while the rest came to Los Angeles from all over the world. Approximately 5 percent flew in from Israel.

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UCLA Israel Studies Center Renamed for Nazarians

UCLA’s Israel Studies Center was renamed the Younes and Soraya Nazarian Center for Israel Studies last week in honor of the philanthropic couple who found success in Los Angeles after fleeing Iran in the run-up to the 1979 revolution.

Sharon Baradaran, the Nazarians’ youngest daughter and president of the Y & S Nazarian Family Foundation, led efforts to establish UCLA’s Israel Studies Program in 2005. The foundation, which created an endowment for the center, made donations totaling $5 million to the university to help establish the program.

“Our goal was to provide students with a more nuanced and rich understanding of Israel that went beyond newspaper headlines,” said Baradaran, who is also an adjunct professor in UCLA’s political science department.

In addition to courses, the Nazarian Center also presents Israel-related speakers and conferences.

Younes Nazarian, 79, first left Tehran for Israel at age 17 to be part of the Jewish state’s establishment, serving with the border police and then working as a tool and die maker in a small, family-run business in southern Tel Aviv — training that would aid his success in Iran and the United States. After emigrating from Iran to Tel Aviv in 1978, the Nazarians relocated one year later to Los Angeles, where Younes Nazarian built various manufacturing, technology and real estate enterprises and became an early investor in and board member of Qualcomm.

In addition to its U.S. foundation, the family also funds academic, public policy and community-based social and artistic programs in Israel through their Tel Aviv-based Ima Foundation.

“I owe a lot to Israel,” Nazarian said. “It helped make me who I am today, and I want to give back to my spiritual home.”

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Israeli American Challenging Rep. Sherman

Itamar Gelbman, an Israeli-American political newcomer, is challenging Democratic Rep. Brad Sherman for his 27th Congressional District seat, which includes a major portion of the San Fernando Valley and Burbank.

Gelbman is running as an independent on a platform of encouraging small business development, providing tax incentives to lure jobs back to the United States and stepping up prosecution of companies that hire illegal aliens. Security issues and U.S.-Israel relations also figure prominently in his campaign.

Although he does not deny holding conservative-friendly views on issues like gun control and capping lawsuits to reduce malpractice insurance premiums, Gelbman does not openly embrace the conservative label. “You can consider me open-minded,” he said.

Gelbman was born in New York City, but his American parents moved the family to Israel when he was 6 to be closer to his grandparents. According to his Web site, Gelbman worked undercover for the Herzliya Police Department at age 16 and was later a decorated soldier in the Israel Defense Forces.

He returned to America as an adult, working first as a security consultant in Los Angeles and then as an entrepreneur in a retail venture. He currently runs a real estate management and investment firm.

The candidate says his “self-made” success and lack of a political background distinguish him from his opponents and from politicians in general.

“I am self-made. Nothing was ever given to me with a silver spoon,” he says on his Web site. “I had to fight for and earn everything I ever accomplished, and I know how it is to deal with real-life situations and hardships.”

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