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Peter Beinart: The Failure of the American Jewish Establishment

In 2003, several prominent Jewish philanthropists hired Republican pollster Frank Luntz to explain why American Jewish college students were not more vigorously rebutting campus criticism of Israel. In response, he unwittingly produced the most damning indictment of the organized American Jewish community that I have ever seen.
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May 28, 2010

From the New York Review of Books:

In 2003, several prominent Jewish philanthropists hired Republican pollster Frank Luntz to explain why American Jewish college students were not more vigorously rebutting campus criticism of Israel. In response, he unwittingly produced the most damning indictment of the organized American Jewish community that I have ever seen.

The philanthropists wanted to know what Jewish students thought about Israel. Luntz found that they mostly didn’t. “Six times we have brought Jewish youth together as a group to talk about their Jewishness and connection to Israel,” he reported. “Six times the topic of Israel did not come up until it was prompted. Six times these Jewish youth used the word ‘they‘ rather than ‘us‘ to describe the situation.”

That Luntz encountered indifference was not surprising. In recent years, several studies have revealed, in the words of Steven Cohen of Hebrew Union College and Ari Kelman of the University of California at Davis, that “non-Orthodox younger Jews, on the whole, feel much less attached to Israel than their elders,” with many professing “a near-total absence of positive feelings.” In 2008, the student senate at Brandeis, the only nonsectarian Jewish-sponsored university in America, rejected a resolution commemorating the sixtieth anniversary of the Jewish state.

Read the full story at The New York Review of Books.

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