How to run a gala
Jared Sichel
November 6, 2013
It started with a corned beef sandwich shipped across the world — from Los Angeles to Paris. Before Stanley Gold, president and CEO of Shamrock Holdings, concluded a trans-continental journey in Paris in spring 2013, Bet Tzedek — a local pro bono legal firm — had a plan to woo their hoped-for honoree for their upcoming gala in March at the Hyatt Century Plaza. David Bubis, Bet Tzedek’s vice president of development, knew that Gold has soft spot for corned beef.
